Preferred Partner Program





















Whatnow Preferred Partner Program


Preferred Partner Program

Reach new and expanding operators before anyone else knows they exist.

We cover new and expanding brick-and-mortar businesses up to a year before they open — and connect our partners directly to those owners at the exact moment they’re making buying decisions.

Why timing is everything
An operator opening a new location or expanding has an inherent reason to buy — they need vendors, they need suppliers, and they’re actively looking. That’s a natural opening for your pitch. A business that’s already running? They have existing relationships, no urgency, and no reason to switch.

How it works
Three ways to reach decision-makers

Combine all three for a multi-touch strategy that engages, meets, and closes new and expanding owners at scale.

Data
Journalist-verified pre-open leads sent directly to your CRM — 100% verified mobile numbers and emails of decision-makers, with context to personalize outreach.
Media
Brand exposure to 12 million readers across the US and Canada on whatnow.com.
Events
Meet new and expanding operators face-to-face at 62 in-person events per year — owners actively sourcing vendors and suppliers.

Sample Partner Alert
This is what lands in your inbox.

WHAT NOW

CONFIDENTIAL: By accepting this Partner Alert you acknowledge that it is confidential and not subject to publication or disclosure to any other party without the prior written consent of What Now Media Group, Inc.

Little Susie’s Coffee & Pies Expands South Philly Footprint: ‘Wonderful Space’ (PHILADELPHIA: 19147)
May 06, 2026
Researched by: Courtney McGinley

Summary

Little Susie’s Coffee & Pies is expanding with a fifth location and second shop in South Philadelphia, set to open at 800 S. 9th St. Owner Dan Martino said the market continues to perform strongly.

Contact Information
PRIMARY CONTACT
Dan Martino
Owner
MOBILE PHONE
267-528-7386
EMAIL
LINKEDIN
https://www.linkedin.com/in/dan-martino-52754743/

Location
Business Name: Little Susie’s Coffee & Pies
Address: 800 South 9th Street, Philadelphia, PA 19147
Location Type: Freestanding
See on Google Maps

Additional Information
Business Type: Cafe coffee shop
Cuisine: Coffee
Price Point: $ ($10 or less)
Ownership Type: Independent-multi
Number of Units: 2–5
Pre-opening Stage: Construction, expected opening 2026

Delivered in real time via

Email

Your CRM

Spreadsheet

API

Partner tiers
Restaurant, retail, or both

Volume based on sector. National Partners get category exclusivity — no competing for market share against existing relationships.

RestaurantUp to 10,000 / yr
The highest-volume tier. Full access to new and expanding restaurant operators across all 33 MSAs.

RetailUp to 6,000 / yr
New and expanding brick-and-mortar retail openings. Decision-maker data + media + events coverage.

Restaurant + RetailBroadest coverage
Both verticals combined — the widest reach available, with category exclusivity in each.

Events & Media
Reach them in person and online.

Two more channels to put your brand in front of new and expanding operators at scale.

In-Person Events
62
events per year

New and expanding business owners attend specifically to meet and vet vendors — it’s the warmest room you’ll ever walk into.

Media & Directory
12M
readers

33
markets covered

US & CA
US and Canada

Partners are listed on go.whatnow.com — our vendor directory where operators actively source vendors — and get editorial exposure across whatnow.com.

What makes us different
Media-grade accuracy. Nobody else has this.

We’re a news organization first. Every opportunity is personally researched and verified by a journalist who interviews the owner directly.

Earlier than anyone. We track new and expanding businesses up to a year before opening — long before competitors know the opportunity exists.
Category exclusivity. National Partners don’t compete with other partners in your space for the same leads.
Not just a data company. Events and media actively promote partners and create warm, in-person introductions with operators.
Trusted by industry leaders. Our partners include some of the most recognized names in the business.
DoorDash
OpenTable
Global Payments
Auris
and more

Let’s talk
Ready to get in front of operators first?

Let’s set up a proper conversation about what Whatnow can do for your team.

Caleb Spivak
CEO, What Now Media Group

whatnowmediagroup.com
[email protected]