Pepper Lunch Planning Five Locations in North San Diego

The company has more than 500 locations in 15 countries

Joey Reams
By Joey Reams Add a Comment
Photo: Official

Pepper Lunch, the Japanese-born experiential fast-casual concept unlike any other, recently announced it had signed an agreement to bring five locations to North San Diego.

The company, which has more than 500 locations in 15 countries, is partnering with local business owners and entrepreneurs in the venture to open five Pepper Lunch restaurants in the coming years in north San Diego, according to a press release. The business group includes TD Family Ventures, led by Bao Doan, co-founder of the San Diego-based Urban Bubble, as well as longtime San Diego residents Jadelyn Wang, Elizabeth Tran, Aaron Tran and Cindy Tran.

“The moment we first dined at Pepper Lunch, we knew this was a potential business opportunity,” Doan said in a press release. “We were immediately impressed by the vibrant atmosphere, the enthusiasm of guests as they cooked their meals, and the overall efficiency of the operation. We are beyond excited to embark on this journey and look forward to opening our Pepper Lunch restaurants in North San Diego.”

Established in 1994, Pepper Lunch is one of Japan’s largest homegrown franchise restaurant brands. Renowned for quality food served uniquely and innovatively for dining in or delivery, and with guests being able to get in, dine, and be on their way in 20 minutes for under $20, the beloved Japanese-based brand seeks experienced franchise partners to expand its proven business model and cutting-edge customer offerings across the United States.

“With a diverse population and one which is used to unique, fresh, and exciting flavors, we know area residents and guests will enjoy Pepper Lunch,” Troy Hooper, CEO of Pepper Lunch, said in a press release. “As we continue to build a best-in-class franchise system, partnering with operators that know their market, like the TD Family Ventures team, ensures we’re putting our best foot forward and we expand.”

Pepper Lunch Planning Five Locations in North San Diego
Photo: Official

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Joey Reams was born and raised in San Diego and received a Bachelor's Degree in Journalism at San Francisco State University. While there, he interned for several publications while serving as SFSU's News Editor at Golden Gate Xpress for a semester. After college, Joey has worked in the freelance industry for ten years and counting, writing about community news, the music industry, breaking news, pop culture, and other diverse topics. Before joining What Now Media Group, Joey worked as the News Editor for Pasadena Now. In his free time, he enjoys exploring new cities, trying delicious food, and attending concerts.
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