Pepper Lunch Announces 20-Store Deal with Carl L. Karcher Group

The deal is for 20 locations throughout Southern California and Las Vegas

Joey Reams
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Photo: Official

Pepper Lunch, the Japanese-born experiential fast-casual concept unlike any other, with more than 500 locations in 15 countries, announced it has signed its most significant franchise development agreement to date.

The agreement is with the Carl L. Karcher Group, a titan in the QSR and fast-casual restaurant space, according to a press release. The deal is for 20 locations throughout Southern California (South San Diego County, the Inland Empire, and High and Low Deserts) and Las Vegas, further cementing Pepper Lunch as an attractive, respected, and highly rewarding investment for experienced operators. It’s unclear at this point when and where in San Diego the group will open Pepper Lunch locations.

The Carl L. Karcher Group brings a nearly unmatched track record, with decades as both a franchisor and franchisee. Currently, the group operates 127 units across three brands, including 75 Carl’s Jr. locations, 45 Jamba Juice locations, and seven Dave’s Hot Chicken restaurants. Domenic Bonacci, the executive vice president and Karcher’s partner at Carl K. Karcher Group, will lead operations for the company’s Pepper Lunch restaurants.

“The simplicity of the operation, the labor model, and the rise of Asian culture and food concepts in America are attractive and differentiated from other brands we could operate,” said Carl L Karcher regarding why his group selected Pepper Lunch to be the fourth brand within their restaurant portfolio.

“We are honored and humbled that an operator with such a legacy of success and experience is joining us as a franchise partner,” said Pepper Lunch CEO Troy Hooper. “Their 20-store commitment across a wide territory speaks to their belief in Pepper Lunch as a strong opportunity in various markets as well.”

Established in 1994, Pepper Lunch is one of Japan’s largest homegrown franchise restaurant brands, with over 500 locations in 15 countries. Renowned for quality food served in a unique and innovative way for dining in or delivery, and with guests being able to get in, dine, and be on their way in 20 minutes for under $20, the beloved Japanese-based brand seeks experienced franchise partners to expand its proven business model and cutting-edge customer offerings across the United States.

Pepper Lunch Announces 20-Store Deal with Carl L. Karcher Group
Photo: Official

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Joey Reams was born and raised in San Diego and received a Bachelor's Degree in Journalism at San Francisco State University. While there, he interned for several publications while serving as SFSU's News Editor at Golden Gate Xpress for a semester. After college, Joey has worked in the freelance industry for ten years and counting, writing about community news, the music industry, breaking news, pop culture, and other diverse topics. Before joining What Now Media Group, Joey worked as the News Editor for Pasadena Now. In his free time, he enjoys exploring new cities, trying delicious food, and attending concerts.
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