More expansion is underway for Playa Bowls, the massively popular “superfruit bowl shop specializing in acai, pitaya, mango, green and coconut bowls, juices, smoothies, cold brew and more,” as the chain recently announced it has signed eight new franchise agreements. The total footprint of the eight new development deals encompasses an impressive 54 shops, eight of which are slated for the Miami and Orlando markets.
The eight new Miami-market locations represent a partnership between Gary Yip of Hoboken Hospitality and Alexandra Arguello, a current South Florida franchisee. Yip and Arguello have already opened two locations, in North Miami and Plantation, and are now poised to launch eight more locations “throughout Miami and into Orlando,” says a press release.
“With these 54 shops added to the 100+ units already in the pipeline, Playa Bowls growth is only ramping up. We are well on the way to achieving our goal to establish a presence in every region of the U.S., and our current initiatives are successfully reaching key markets nationwide,” Jayson Tipp, Chief Development Officer at Playa Bowls, said in the press release. “We’re thrilled that existing franchise owners comprise 60% of our new commitments and are rapidly signing significant multi-unit commitments while we continue to welcome new operators into the Playa Bowls family.”
The brand’s healthy bowls are made with bases like açai, pitaya, coconut, chia pudding, and more. They come in varieties like Pura Vida (Pure acai topped with granola, blueberry, strawberry, honey), Hemp (Kale blend topped with granola, banana, blueberry, hemp seeds, agave), and Pink Power (Pitaya blend with vanilla protein topped with granola, banana, honey).
“Over the years, we have witnessed Playa Bowls evolve from its New Jersey roots to its remarkable expansion throughout the Northeast,” Gary Yip said in the press release. “With the tremendous growth opportunity in and around Miami, we are excited to be part of Playa Bowls’ next chapter. Florida’s vibrant energy and health-conscious residents make it an ideal market for the brand.”
You can keep up with Play Bowls news by following @playabowls on Instagram.
