Bowlero Chula Vista, located at 845 Lazo Court, has announced that it is officially rebranding to become Lucky Strike Chula Vista.
The company’s newest location is set to open later this year, as Bowlero recently announced the rebranding on its social media. The news comes a month after the company announced plans to officially rebrand as Lucky Strike Entertainment, starting with Lucky Strike Beverly Hills. It’s unclear when the new Chula Vista location will officially open as Lucky Strike, but customers can expect a family-friendly bowling alley with new playlists, craft menus, and signature cocktails.
“The rebrand to Lucky Strike Entertainment represents more than a name change; it’s a commitment to creating dynamic, all-encompassing entertainment experiences for a wide range of guests,” Thomas Shannon, Founder, Chairman, and CEO of Bowlero Corp., said in a press release. “As Bowlero Corp. continues to expand into new entertainment verticals, we recognize the need for a brand that reflects the full scope of our offerings. This positions the company to embrace a more diverse range of experiences and firmly establishes our future, furthering our leadership in the entertainment landscape.”
Following a comprehensive rebranding initiative led by Kingsland, a New York-based branding agency, the company has crafted a new, elevated brand identity that is approachable and timeless yet undeniably upscale. Guests can look forward to vibrant settings and enhanced food and beverage offerings, all within an immersive environment.
Key milestones in the rebrand include transforming over 75 Bowlero centers into Lucky Strike locations within the next two years, beginning with locations in high-profile markets such as Bowlero Chelsea Piers in Manhattan and Bowlero Tysons Corner in the DC area. This rollout will be highlighted by the debut of flagship locations, including Lucky Strike Beverly Hills, in December 2024. The Beverly Hills venue will showcase an upscale interior, premium entertainment offerings, and exclusive food and drink menus designed to cater to families, casual visitors, and nightlife enthusiasts.
Moving beyond bowling, this rebranding positions Lucky Strike Entertainment as a versatile entertainment platform. This is further emphasized by the recent acquisitions of water parks and family entertainment center (FEC) locations, including Raging Waves, Big Kahunas, and Boomers Parks. These additions broaden Lucky Strike Entertainment’s portfolio, allowing the brand to offer various experiences across various venues.
In 1997, Thomas Shannon purchased the original Bowlmor Lanes and revolutionized the industry. His vision for upscale bowling and events turned Bowlmor into a Manhattan nightlife hotspot and catapulted it onto the national stage, resulting in new locations nationwide. Today, the company has evolved into a global media and entertainment leader and the largest owner and operator of bowling centers worldwide. With a team of over 12,000 people, over 13,000 bowling lanes, and new entertainment properties extending into the sports and media space with their PBA (Professional Bowlers Association) property, the company reaches over 40 million guests annually.
Now, as Lucky Strike Entertainment, the company embarks on a new era of growth, reemphasizing the commitment to delivering memorable, high-quality experiences that bring people together. This rebrand signals an exciting transformation, strengthening its role as a premier destination for entertainment beyond bowling.
“From the beginning, our goal was to create spaces where people could celebrate life and have unforgettable experiences,” Thomas said. “Lucky Strike Entertainment is the culmination of that vision, evolving from a single venue in Manhattan to a leading entertainment brand with a truly expansive offering.”
