Voodoo Brewing Co., the high-energy, less than traditional brewpub franchise, has more growth on the horizon with its upcoming opening in the Castle Hills community of Lewisville, Texas. The new brewpub, located at 4400 State Hwy 121, will open in February 2025 under the ownership of husband-and-wife franchisees Fahad and Manal Keen.
“This is just the next step in our growth plans,” said Matteo Rachocki, Chairman of the Voodoo Brewing Co. Board in a statement. “We are pumped to be growing in Lewisville, and we know the Keens will do a great job representing the brand and creating that community-first brewpub feel we all know and love.”
The Keens, both of whom have backgrounds in finance and data analytics, will be leading the brand’s expansion in Lewisville. When looking for a new business opportunity, they came across Voodoo Brewing Co. and were immediately intrigued by the brand’s unique “unfranchise franchise” culture.
“We didn’t want to move from one structured corporate environment to another; we wanted something that aligned with our passions,” Manal said. “[The founders of Voodoo] left corporate life to start something driven by passion. It felt relatable and inspiring. Restaurants, bars and pubs were never on our radar during our research, but something about Voodoo just spoke to us.”
The Lewisville deal is the fifth in Texas, a major milestone for the brand. Like all Voodoo Brewing Co. locations, the Castle Hills brewpub will feature a customized logo, consistent community events and the brand’s “liquid gold” craft beer, craft cocktails and hard seltzers. The Keens are definitely making the new location their own with an eclectic Mediterranean-inspired menu.
“We really want to position our pub as an entertainment hub with live music, trivia nights and a space that’s welcoming for kids, families — everyone,” Manal said. “It’s all-inclusive.”
“At Voodoo Brewing Co., we remain dedicated to creating spaces where communities can gather, enjoy great beer and make lasting memories,” said Rachocki. “Each new location is an opportunity to expand our mission of quality, creativity and connection.”
With a dedicated franchisee, the Voodoo Brewing Co. experience can be curated in a range of communities. The team is focused on partnering with the right people who bring ideals and a level of passion in line with the Voodoo Brewing Co. mission.
