Be Bright Coffee, the online coffee retailer that takes pride in making coffee simple again, is opening its first cafe in Melrose, located at 7311 Melrose Ave.
The Los Angeles-based coffee company has made a name for itself by serving Southern California through online retail, wholesale, and events. Now, founder Frank La tells What Now LA he hopes to open the company’s first cafe on October 15. When this new coffee shop opens in the former home of Enigma Coffee, it will offer everything found online, such as all of its coffee blends, brew gear, and merch. If coffee isn’t for you, the company also offers various tea products.
Be Bright Coffee has made the coffee ordering experience simpler than ever with this easy online process. Customers start by taking a quick quiz so the company can learn more about coffee preferences. Next, you determine how often you drink coffee. Once the company figures this out, they will send a box full of coffee blends that match your flavor profile and drinking frequency. Those not wanting to wait for the cafe to open can find the coffee company at pop-up events throughout Los Angeles, including Glendale’s Smorgasburg.
“At Be Bright Coffee, we make sure your coffees are matched perfectly to your taste preferences, just for you, just the way you enjoy it,” according to the company’s website. “Choosing coffee shouldn’t be so complicated. As coffee professionals, we’ve taken our knowledge and experience in the industry and boiled it down to 4 taste categories and made it simple to remember. So stop the guessing game, and let us be your matchmaker when it comes to the right coffee for you.”
