Trademark Property Company, a mixed-use developer, owner, and operator, in partnership with Swift Creek Partners, has sold Waterside, a 63-acre, mixed-use community anchored by Whole Foods Market and REI, to The Georgetown Company. Eight years after Waterside’s grand opening, Trademark reflects on the property’s success as its first Conscious Place.
In 2013, Trademark began developing the vision for Waterside, which was formerly used as a recreational site for General Dynamics, later known as the Lockheed Martin Recreation Association. The team positioned the property as an experiential development that is inspirational, educational, sustainable, and a place of wellness and vitality – a Conscious Place. The project was designed to build emotional connections by making customers feel connected, empowered, and loved at Waterside.
The Conscious Place story resonated with top retailers like Whole Foods Market and REI, which opened their first Fort Worth locations at Waterside in 2016. Located at Bryant Irvin Road and Arborlawn Drive with 1.8 miles of frontage along the Trinity Trails and river, the 62-acre Waterside today encompasses 157,791 square feet of retail and is currently 98% leased, with more than 550 integrated multifamily rental homes, a Residence Inn, townhomes, and one existing and one planned office building.
As part of being a Conscious Place, Waterside is home to unique amenities, most notably The Grove, a large gathering space with a Community Pavilion and 80″ TV, locally made furniture and planters, heritage trees, bocce ball, cornhole, free Wi-Fi, and play areas, as well as a community promotion shed available to local nonprofits and community groups. Trademark has also invested in various sustainable features to enhance energy conservation and efficiency at the property, including a cistern.
Waterside also features public art by Texas artist Bob “Daddy-o” Wade, showcasing whimsical sculptures made from repurposed amusement rides, playground equipment, and hand-tinted photographs that honor the site’s history as the Lockheed Martin Recreation Association and General Dynamics. The public art collection includes pieces from other artists, too, such as a neon sign reading “Sorry, No Social Media,” playfully positioned above the children’s chalkboard area, created by New York-based artist Esmeralda Kosmatopoulos.
“Waterside was an incredibly rewarding project that challenged our team’s creativity in navigating the complexities of development, that, in the end, provided an excellent case study in creating places that inspire people to come together, spend time, and feel connected with one another,” said Terry Montesi, founder and CEO of Trademark in a statement. “Something that stands out about this project is the stakeholder collaboration that ultimately made Waterside possible. It was an all-hands-on deck effort with tenants, the city, development and financial partners, our neighbors, and many others all working together to create an inspired destination for the community. We poured our heart and soul into this project and are grateful for the experience and opportunity.”
Trademark’s mixed-use, retail, and institutional services portfolio includes Galleria Dallas, Lincoln Square, Left Bank, WestBend, 5000 S Hulen, and Alliance Town Center in Dallas-Fort Worth; Market Street – The Woodlands in The Woodlands and LaCenterra at Cinco Ranch in Katy (Houston); Dunham Pointe in Cypress, Texas; La Palmera Mall in Corpus Christi, Texas; Zona Rosa in Kansas City, Missouri; Annapolis Town Center in Annapolis, Maryland; North Point in Alpharetta (Atlanta); and Perkins Rowe in Baton Rouge, Louisiana.
