A New Restaurant and Office Complex is in the Works in Rochester

The old site where Moon River Soap Company once stood is getting turned into a new three-story mixed-use development with a ground level restaurant.

Xiao daCunha
Written By Xiao daCunha
News Writer
Rendering: City of Rochester Planning Commission

The Rochester Planning Commission reviewed an application packet submitted by local developer Paolo Longo. The project is located at 339 East Street, where the former Moon River Soap Company building sits.

The project proposes to construct a new three-story building with a restaurant and office space. On the first floor, a full-service restaurant will sit with 15 tables in a 1025-square-foot dining room. According to the plans submitted, the restaurant also has a full bar with 11 seats. The second and third floors will be developed into office spaces.

The city of Rochester announced back in January that the lot has been purchased by “one of the owners of the Silver Spoon.” Based on the application, the applicant for the new mixed-use development is Paolo Longo, President of Longo Companies, who also appears to be the owner/developer of the 339 East Street project. Rochester Hills-based D’anna Architecture and Troy-based Serra-Marko & Associates, Inc are in charge of design and development.

What Now Detroit reached out to Longo for more information on the upcoming restaurant but hadn’t heard back by the time this coverage was published.

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Xiao daCunha is an independent journalist covering hospitality, arts, culture, and community. Holding a BA in English Creative Writing from the University of Missouri - Kansas City, daCunha has contributed for various prestigious outlets including the Eater, TimeOut Chicago, the Chicago Reader, KCUR 98.3, and was formerly Managing Editor at UrbanMatter Chicago. She also maintains a personal column where she writes about art, movies, and cultural criticism.
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