Taffer’s Tavern Cooking Up Midtown Location

The concept founded by hospitality expert and TV personality Jon Taffer currently has locations in Alpharetta and at Mercedes-Benz Stadium.

Libby Allnatt
Written By Libby Allnatt
National Editor
Photo: Official

Midtown is getting a new restaurant and bar.

Taffer’s Tavern is planned for 1382 Peachtree Street NE, in a commercial space at the Nomia apartment building. This will be Georgia’s third location of Taffer’s Tavern, which can also be found in Alpharetta and at Mercedes-Benz Stadium.

The concept was created by Jon Taffer, hospitality expert and host of the show Bar Rescue. It is modeled after a traditional tavern, designed to be “a place to meet old friends while making new ones.” The menu features “elevated tavern foods” and comfort cuisine, including burgers, flatbreads and salads. The beverage program includes signature cocktails, beer, wine and more.

The upcoming Taffer’s Tavern in Midtown is helmed by franchisee Hemant Suri. It was announced in 2019 that Suri would help bring five locations of the concept to Georgia in the brand’s first multi-unit franchise agreement. Suri has also been a franchisee of the Indian street food concept Curry Up Now.

“I’m thrilled to share that we’re opening our third Taffer’s Tavern location with our first franchisee, Hemant Suri, in the heart of Midtown Atlanta,” Taffer said in a statement.

The restaurant will be about 5,330 square feet, according to planning documents. It is expected to open in 2025.

In addition to the restaurants in Georgia, Taffer’s Tavern can also be found in Washington, D.C., with additional locations planned for Montgomery, Alabama, and Orlando, Florida.

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Libby Allnatt is the National Editor at What Now. She has been a journalist since graduating from Arizona State University's Walter Cronkite School of Journalism and Mass Communication, gathering experience in copy editing, writing and social media. With a passion for helping people find their new favorite places, Libby enjoys highlighting small businesses, trying new coffee shops and exploring a city's signature spots. Originally from Salt Lake City, she loves discovering all the Peach State has to offer.
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