Ear Piercing and Jewelry Brand Planned for Lenox Square

Rowan, which offers hypoallergenic earrings and piercing services by registered nurses, can currently be found at The Krog District and Avalon.

Libby Allnatt
Written By Libby Allnatt
National Editor
Photo: Official

An ear piercing studio and jewelry brand is planning another Atlanta location.

Rowan is planned for Lenox Square, according to a building permit application with the City of Atlanta. The 715-square-foot shop would be located near the upper level of Macy’s, between Swatch and The North Face.

Rowan offers piercing services by registered nurses using needles or a special hand pressurized device instead of piercing guns. All earrings are hypoallergenic, using only premium metals.

Louisa Serene Schneider launched the company as a way to create a place for fun, safe and affordable ear-piercing experiences. After beginning as an at-home piercing service, the brand switched to a brick-and-mortar model, with plans to ramp up its retail presence to many more locations across the U.S.

There are currently two Rowan locations in Georgia: in Atlanta at The Krog District and in Alpharetta at Avalon.

Lenox Square, located in the heart of Buckhead, is owned by Simon Property Group.

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Libby Allnatt is the National Editor at What Now. She has been a journalist since graduating from Arizona State University's Walter Cronkite School of Journalism and Mass Communication, gathering experience in copy editing, writing and social media. With a passion for helping people find their new favorite places, Libby enjoys highlighting small businesses, trying new coffee shops and exploring a city's signature spots. Originally from Salt Lake City, she loves discovering all the Peach State has to offer.
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