Parents and gift-givers will love a new store that is slated to open soon at one of Atlanta’s premier shopping destinations. Shops Around Lenox will have bornbaby, the children’s boutique, opening its latest storefront on March 29. The bespoke local store will be offering a thoughtfully curated selection of clothing, accessories, toys, and books for the little ones.
As part of the grand opening celebrations, bornbaby will have the Tuesday Coffee Truck serving complimentary coffee and little chinos to its first-day customers. The first 30 customers who make a purchase will receive gift bags as well.
Highlights
- bornbaby has announced that its new storefront will open at Shops Around Lenox in Buckhead on March 29.
- The grand opening celebration will include complimentary coffee and little chinos, giveaways, and gift bags.
- The new storefront will be opening after the old store’s closing on March 25.
A New Shopping Destination for Kids at Shops Around Lenox
The new bornbaby store at Shops Around Lenox will offer parents a handpicked collection of apparel, accessories, gifts, and gear for their newborns to 6-year-olds. Popular brands like Maileg, Quincy Mae, Nuna, Rylee + Cru, Jamie Kay, Doona, and Konges Sløjd will be among those featured at the store.
On top of the shopping, customers will also have access to a range of services at the store. These will include a gift registry, gift concierge, hand-stitched personalization, signature gift wrapping, gear demonstrations, online ordering with in-store pickup, and more.
It is bornbaby’s mission to create beautiful, friendly spaces filled with thoughtfully curated pieces for the kids. Keeping this intention in mind, the colors in the new store follow the brand’s signature neutral color palette. Design elements such as soft arches, concrete floors, velvet, and marble details adorn the space.
Lifelong friends and Atlanta natives Kelly Musselwhite and Lauren Baynes founded bornbaby in 2020. In a joint statement, the founders said, “Since opening bornbaby 5 years ago, we have wanted as many families as possible to experience what we have built, because we think it’s a pretty special place.”
Speaking about the brand’s new store, they said, “We believe that our new home will give us the visibility to reach new people and grow our amazing community, while also providing a more convenient shopping location for our existing customers.”
bornbaby is relocating to Shops Around Lenox in Buckhead from its previous store location near East Andrews. This old store will remain open until March 25. Located at 3400 Around Lenox Road NE, this will be the upscale shopping mall’s only store devoted entirely to children. With this move, the store is establishing its presence in the heart of Buckhead in Atlanta.
With the addition of bornbaby to its retail lineup, Shops Around Lenox will now be offering a versatile shopping experience. The 124,000-square-foot space includes leading brands, unique local boutiques, premium fitness studios, and artisanal dining spots.
