Red Robin has announced a limited-time offer for Burger Month in May. Red Robin’s Bottomless Burger Pass, will be a paradise for burger lovers. When it comes to iconic food deals, Costco’s legendary $1.50 hot dog and soda combo has remained unchanged in price for years. It’s not just a deal anymore; it’s a symbol of consistency, customer loyalty, and brand identity.
Red Robin’s offer, while exciting and generous, is a one-month affair, but who knows if any long-term offer will emerge!
Highlights
- Red Robin’s Bottomless Burger Pass is expected to fascinate customers just like the Costco Hot Dog Combo.
- Costco has offered its all-beef hot dog and soda combo for $1.50 since 1985. Now, people can enjoy burgers at Red Robin with a $20 pass for the whole month of May.
- Red Robin’s is affordable and attractive, just like Costco, and there are other announcements as well for burger month.
Red Robin Debuts Bottomless Burger Deal for a Limited Time
On April 14, 2025, Red Robin announced their exclusive Burger Month pass via an official press release. The Bottomless Burger Pass will be available for purchase starting at 9 a.m. on April 17, 2025. As there will be limited passes, those who will get them will be able to enjoy a gourmet burger along with bottomless sides every day from May 1 to May 31.
The pass will cost $20, and one gourmet burger of choice will be redeemable along with a choice of side. Additions of anything apart from what is included in this offer will be subject to additional charges.
Since 1985, Costco has been offering an all-beef hot dog combo for just $1.50. Despite inflation and changing market dynamics, the price of this combo has remained unchanged, reflecting Costco’s commitment to affordability and customer loyalty. The company still collectively agrees on continuing the policy. Though some changes were made in the choice of drink in the combo, the price tag remained the same.
While Red Robin’s move is sure to generate buzz, especially among value-seeking diners, it invites a comparison to Costco’s long-game approach.
Loyalty Strategy Powered by Affordability
Major retail brands like Costco and Red Robin continually seek innovative, exciting, and sustainable offerings for their customers. After all, it is all about gaining loyalty and foot traffic! Legendary and value potential deals compel consumers to come back as they get what they want at nominal prices.
Who would want to miss 30 days of burgers or an unchanged price meal in the time of evening hunger? In the world of inflation and financial challenges, affordability is the hook for such brands. The hot dog combo and burger pass kind of deals develop cravings among consumers, making it a habit for them to revisit.
As a constant price made the hot dog combo, a loss leader for Costco, a burger pass from Red Robin might reward them with a large base of loyal customers.
What Else Does Red Robin Have For Its Customers?
Along with the announcement of the burger pass, Red Robin has also come up with two more exciting news. Starting on April 28, 2025, all outlets of Red Robin across the U.S. will be serving new flavors from the grill.
- Backyard BBQ Pork Burger
- Backyard BBQ Pork Nachos
- Peach-Berry Freckled Lemonade
- Spiked Peach-Berry Freckled Lemonade
- Peaches & Cream Milkshake
Another interesting giveaway will also be live from May 1 to 31, 2025, for Red Robin Royalty members. From the customers who will be purchasing both a burger and a beverage in May, 12 lucky winners will be selected randomly and will win free burgers for a year. For details, visit the website.
For retail brands, especially those dealing with food, to remain relevant, new experiments are as important as the nostalgic connection. Red Robin and Costco are a perfect example of this contrast. Further opportunities to pick up food challenges or re-launch an old, famous food item might keep on creating a buzz for these brands.
