Comet, a well-known brand once inextricably linked to electronics retailing, is finally making its return. The business, which closed stores over a decade ago, now returns under new ownership and a fresh digital approach. Its return marks a nostalgic revival with modern-day ambitions.
Highlights
- Comet is to relaunch as an online retailer by Christmas 2025.
- OnBuy has invested 10 million pounds in the revival of the brand..
- The relaunch is expected to create several new skilled jobs.
Comet Website Launch Anticipated Christmas 2025
OnBuy.com announced that the Comet’s revamped website is set to launch by Christmas 2025. The new platform will serve as an online marketplace for popular electrical goods brands.
The landing page of the website already teases its return with the tagline: “Comet’s making a comeback! We’re reviving the brand you love to bring you the best tech, brands, and deals worth waiting for.” With its clean design and added features, the website is all set to create a flawless shopping experience during this festive season.
Comet’s Bold Digital Comeback Under New Ownership
The Comet relaunch is at the heart of a major strategic move by new owner OnBuy.com, which bought the business in May 2025. With a £10 million investment, the company will transform from the iconic high street business into a force to be reckoned with online. CEO Cas Paton said, “I am so excited, so thrilled. Growing up, I went to Comet to get what I needed.”
He went on to say, “We’re not just reviving a name; we’re reimagining what trusted electronics retail looks like in a digital-first economy.”
The digital-first strategy aims to rekindle customer loyalty while also disrupting market giants such as Amazon and Currys when it comes to competitive prices and innovative customer features.
Comet’s Journey Through the Decades
Comet’s history dates back to 1933 when it was founded by George Hollingbery. Once a major high street retailer with stores stretching all over the United Kingdom, the brand became a central feature of British retail culture. Since witnessing rapid growth in the mid-20th century, Comet became synonymous with quality home electronics.
Economic challenges and changes in retail affected Comet, halting its trade in December 2012 when 240 stores were closed across the country, resulting in the dismissal of 6,500 workers. Its digital rebirth in 2020 under Misco Technologies signaled hope before OnBuy acquired Comet. Managing director Adam Muir said, “Following six years of exponential growth in our core business, we’ve decided to sell the Comet brand.”
Chasing a Competitive Edge with Cutting-Edge Digital Strategy
OnBuy.com is following an end-to-end digital strategy to establish a competitive edge. According to industry discussions, Cas Paton stated, “We will be ultra competitive and undercut Currys and Amazon.”
This is a firm commitment to aggressive pricing, enhanced user engagement, and a robust digital marketing push. The new plan emphasizes transparency, outstanding customer service, and combining innovative e-commerce functionalities to attract tech-savvy consumers.
Comet’s Bold Digital Vision
Central to the relaunch is a visionary blueprint that is focused on redefining the role of an electronics retailer in a digital-first world. The revamped Comet brand is designed to create a seamless blend of nostalgia and cutting-edge technology. The online platform promises to deliver an engaging and easy-to-navigate shopping experience whereby customers not only find great deals but also benefit from an intelligent interface backed by modern technology.
The revamp of Comet is a testament to the enduring strength of trusted brands. With new ownership, a strong digital approach, and a clear challenge set to industry giants—the comeback of the brand can potentially disrupt consumer electronics retail in the UK.
