San Francisco now hosts a unique interactive dining experience: FiRE + iCE has opened at Pier 39. Serving visitors mouthwatering food brought together through their creativity, this restaurant has expanded once again. This marks the chain’s fourth location, attracting locals to take part in the experience.
Highlights
- FiRE + iCE opens its Pier 39 location in San Francisco, becoming its fourth location.
- The location opened on June 17, 2025, ready to serve locals an unforgettable experience.
- The grill and bar concept appeals to locals, giving diners full control over what goes into their bowls.
FiRE + iCE Opens Pier 39 Location in San Francisco
Serving locals in Boston, Anaheim, and South Lake Tahoe, FiRE + iCE has now expanded to San Francisco. This expansion finds a home at the always-bustling Pier 39. And now, the popular tourist destination has become home to this unique dining experience.
Serving a Unique Interactive Experience
The unique dining experience at FiRE + iCE is one of its specialties. Visitors have complete freedom over what they want to eat. The restaurant places the chef’s hat on the diners until it is time to place the ingredients over the grill. After placing all the selected ingredients on the giant round grill, diners get to experience a fiery show as the heat cooks it all.
The restaurant’s San Francisco location is open daily from 11 a.m. to 10 p.m. The restaurant will host an official grand opening and ribbon-cutting ceremony on Thursday, July 9, at 4:30 p.m., in collaboration with the San Francisco Chamber of Commerce. Locals and out-of-town visitors are invited to celebrate and experience the brand’s signature all-you-can-eat interactive grill firsthand.
The Idea Behind the Grill and Bar
The idea behind FiRE + iCE is to allow diners to chef up a creative masterpiece. Bringing a joyful experience to diners, this all-you-can-eat restaurant is a place to come together. From family outings and fun date nights to group get-togethers, this restaurant welcomes all. It focuses on bringing a fun experience to all who visit and has successfully been doing so for 25 years.
Diners interested in the unique dining experience at FiRE + iCE can reserve their seats online.
