Los Angeles-based eyewear designer Jacques Marie Mage appears to be branching out from its signature limited-edition glasses into hospitality, with an ABC license application posted at 2297 Abbot Kinney Boulevard in Venice.
A notice in the window of the under-construction site lists Jacques Marie Mage as the applicant for a Type 47 license, which permits the sale of beer, wine, and spirits at a general eating place, according to a report by ToddRickAllen. The business name is not yet listed, and no official concept details have been announced. The presence of the license suggests plans for a full-service dining operation. The eyewear brand currently operates a boutique directly across the street from the new location.
Jacques Marie Mage is known for producing small-batch, luxury eyewear with bold designs and limited production runs. The company emphasizes high craftsmanship, sourcing materials from Japan and Italy, and often collaborates with artists and cultural figures. Its products are positioned as collectible and are sold through a curated network of global retailers as well as its flagship boutiques. Since launching in 2014, the brand has built a loyal following among fashion-conscious consumers.
Abbot Kinney Boulevard is a highly trafficked, style-forward area well-suited for brand-driven retail and dining concepts. With Jacques Marie Mage’s boutique located just steps away, a hospitality venture could naturally extend its presence in the neighborhood. The location is surrounded by restaurants, independent shops, and design studios, drawing locals and tourists alike. A restaurant tied to the brand could offer a curated experience that aligns with its aesthetic and customer base.