A New Cocktail Concept Is Coming To White Oak

Hospitality entrepreneur Bobby Heugel teams up with Jacki Schromm for an unnamed bar headed to The Heights next year.

Derek Yates
Written By Derek Yates
News Writer
Photo: Official

A fresh wave of craft cocktails is making its way to Houston’s White Oak corridor, this time led by a pair of well-known names in the city’s food and beverage world. Jacki Schromm, co-owner of the upcoming project, confirmed that the yet-to-be-named cocktail bar will land at 2626 White Oak Dr., joining a growing stretch of popular neighborhood hangouts.

Schromm is collaborating with Bobby Heugel, a key figure in Houston’s bar scene and co-founder of Thorough Fare, the hospitality group behind staples like Anvil Bar & Refuge, Better Luck Tomorrow, and Refuge. This new venture marks another addition to the group’s growing influence across the city, and early signs point to something with a thoughtful, intentional identity.

“We are in the design and concept era of the process,” Schromm shared, signaling that while a name and final vision are still in development, groundwork is well underway. With Heugel’s reputation for innovation and Schromm’s creative direction, expectations are already bubbling up about what this new space will offer once complete.

While details remain limited for now, the team’s involvement alone is enough to keep this one on the radar for cocktail fans and industry watchers alike. The bar is slated to open in Fall 2025.

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Derek Yates is a versatile professional known for his work as an actor, personal trainer, and contributor to What Now Media Group. With a background in both the entertainment and fitness industries, Yates balances his passion for performing with a commitment to helping others achieve their health goals. His contributions as a journalist highlights his ability to engage audiences across different platforms, blending creativity with expertise.
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