The Brand House Collective, formerly known as Kirkland’s, is set to open the first Bed Bath & Beyond Home store in Nashville on August 8. The opening marks the company’s first major move since rebranding earlier this year.
Highlights
- Bed Bath & Beyond Home will open its first location in Nashville on August 8.
- The store opening is the first for The Brand House Collective under its new name.
- The brand is also reviving its iconic coupon program, allowing customers to redeem old coupons or pick up new ones.
Bed Bath & Beyond Returns to Physical Stores
The rebrand kicks off in Nashville, where the company is streamlining its operations and launching the first Bed Bath & Beyond Home.
According to PR Newswire, the CEO of The Brand House Collective said, “We’re proud to reintroduce one of retail’s most iconic names with the launch of Bed Bath & Beyond Home, beautifully reimagined for how families gather at home today.”
“This isn’t just a store, it’s a fresh start for a brand that means something special to so many families. With Bed Bath & Beyond Home we’re delivering on our mission to offer great brands, for any budget, in every room. It’s a powerful addition to our portfolio and a meaningful step forward in our transformation,” she said.
Old Coupon Offers
Bed Bath & Beyond is bringing back the brand’s iconic traditions to celebrate the grand opening on August 8. To honor the brand’s history, Bed Bath & Beyond Home is encouraging customers to bring their legacy coupons.
New coupons will also be available in-store. To celebrate the launch, early shoppers will receive a special gift with purchase. The first 25 shoppers at the Nashville store will receive a free Beyond Bed, a premium 10” queen memory foam mattress.
The mattress is valued at $226.99 and will be offered at no cost to qualifying customers.
Bed Bath & Beyond is making both a fresh and nostalgic return with its new store in Nashville. As part of the Brand House Collective’s rebranding strategy, the store marks a new direction in home retail.
