Cheez-It has launched its first new product in three years with the debut of Cheez-It Crunch. The snack blends real cheese with extra crunch in fun, 3D-shaped bites.
Highlights
- Cheez-It unveils its latest creation, the Cheez-It Crunch.
- The lineup combines real cheese with extra crunch, bringing snacks in 3D-shaped designs.
- The snacks come in three different flavors, two of which will be available in October.
Cheez-It to Launch First New Product in Three Years
Cheez-It is best known for its thin, crispy crackers baked with 100% real cheese. The brand is tapping into the growing demand for bold textures and sensory snacking.
According to PRNewswire, Tubular social data shows a 55% increase in crunchy snack video content over the past year, highlighting growing consumer interest in the category. To meet that demand, Cheez-It is rolling out three new flavors in the Crunch lineup
“We’ve taken everything fans love about the original Cheez-It cracker and reimagined it with a new, irresistible snacking experience,” said Cara Tragseiler, Senior Brand Director for Cheez-It.
“As the name indicates, Cheez-It Crunch has a bold, craveable crunch, delivering a satisfying bite and making it a must-have for all snack lovers,” she added.
Cheez-It Crunch Comes in Three Flavors
Cheez-It announced on Instagram that it’s rolling out the new Cheez-It Crunch lineup with three bold flavors. First up is Kick’n Nacho Cheese, combining tangy nacho flavor with classic cheddar for a bold, savory bite.
Next is Cheez-It Crunch Zesty Jalapeño Cheddar, which blends the brand’s classic cheddar flavor with a spicy kick of jalapeño. It starts with a rich, cheesy taste, then builds to a satisfying, zesty heat with each bite.
The third flavor, Sharp White Cheddar, will hit shelves in January 2026. It features bold white cheddar with an extra crunch and subtle buttery notes.
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Fans can grab Kick’n Nacho Cheese and Zesty Jalapeño Cheddar at 7-Eleven in single-serve bags for $2.79 starting in October. Then, in January 2026, all three flavors, including Sharp White Cheddar, will launch nationwide in full-size bags, priced at $4.49.
