New Analysis Reveals a Shift Making the U.S. Housing Market More Buyer-Friendly

A new analysis shows that the U.S. housing market saw sellers offering deep discounts in October 2025.

Written By Riya Singh
News Writer
U.S. Housing Market sees sellers offering huge discounts to buyers (Source: Created on Canva)

Black Friday this year is bringing big deals beyond the mall. Home Buyers are in for some good luck as the market sees a swift change. Sellers are offering record discounts nationwide, attracting buyers everywhere.

Home Listings Saw Median Price Cut in October Ahead of Black Friday

A Zillow analysis of October listings shows the U.S. market leaning toward buyers. As the market turns on its buyer-friendly, buyers are in for great deals. Zillow’s monthly data show some of the largest cumulative discounts the firm has recorded, especially in October.

Zillow tracked some of its biggest discounts in October. It revealed that the typical home listing has $25,000 total price cut. The amount not only surprises many but also offers a period of relief to buyers who have been waiting patiently.

The analysis continues to reveal that most individual discounts were around $10,000. Meanwhile, with sellers wanting to sell fast, many listings were also discounted more than once. As the demand for housing continues to cool down, sellers are willing to lower their prices as much as possible.

This shift in the market is creating a rare opportunity for buyers. With homes taking longer to sell, many sellers made multiple price reductions.

A Cooling Market is Restoring Balance

The housing market is witnessing a significant change right now. This cooling is slowly restoring balance between buyers and sellers. As sellers recognize the affordability pressure on buyers, they are lowering prices to help the market move.

Meanwhile, with the increasing inventory, listings are taking longer to move. By trimming list prices, sellers are making the market more buyer-friendly.

On the other hand, homeowners have witnessed their property values increase over the years. It makes handing out comparatively bigger discounts while making a profit possible. It is further encouraging this change.

Top 10 U.S. Metros with the Biggest Discounts

The analysis also notes down U.S. metros that have witnessed some of the biggest discounts. However, it should be noted that expensive markets show bigger price cuts while less expensive markets show smaller price cuts.

That pattern is predictable: high-priced markets register larger dollar cuts, while modest markets can see smaller dollar reductions that represent a larger share of local home values.

With the data collected by Zillow, these are the top 10 U.S. metros that have witnessed the biggest discounts:

  • San Jose, CA
  • Los Angeles, CA
  • San Francisco, CA
  • New York, NY
  • San Diego, CA
  • Pittsburgh, PA
  • New Orleans, LA
  • Austin, TX
  • Houston, TX
  • San Antonio, TX

The analysis is based on the data from Zillow. This real estate app and website in the U.S. helps buyers find the right home for them. Offering digital solutions and dedicated professionals, it takes care of all of a buyer’s needs.

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Riya Singh is a writer, editor, and poet with a background in literature and journalism. She has the passion and knowledge to create content tailored to this niche, with a strong interest in the intersections of psychology, storytelling, and human behavior.
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