Hollister and Taco Bell announced a new collaboration and debuted a limited-edition merchandise series. The collection is inspired by Y2K fashion and combines the classic feel-good vibe of Hollister with iconic Taco Bell branding. The capsule collection includes graphic tees, baggy denim, and more, and launches December 1.
Holiday Drip Alert With Hollister and Taco Bell Collaboration
Taco Bell has teamed up with Hollister, an Abercrombie & Fitch Co. brand known for its comfort and high-quality apparel, accessories, and fragrance, have collaborated for the holiday season.
According to the official press report, “Both Hollister and Taco Bell have been major players in defining youth culture, so bringing our worlds together is a natural fit.”
The collaboration nods to early-2000s style with a vibrant Y2K-inspired capsule collection and combines ‘Hollister’s viral Feel-Good Fleece fabrication’ with the coolest streetwear drip.
Luis Restrepo, Taco Bell’s chief marketing officer, shared, “Through our Decades Y2K campaign earlier in the year, we learned that nostalgia resonates most when it moves the brand forward. For us, it’s about celebrating what made Taco Bell iconic in the first place, while reimagining it for a new generation.”
“This collaboration with Hollister is another bold way we’re bringing the brand to life beyond the menu, giving fans something fresh and unexpected that lets them show their love for Taco Bell in a whole new way,” added Restrepo.
Krug concluded, “This collection is what our customers are truly craving for their Cyber Monday fix.”
Highlights of ‘Future Vintage’ Holiday Collection
The 11-piece lineup includes vintage-inspired graphic tees featuring Taco Bell menu items, Feel Good Fleece hoodies and sweatpants, Y2K-style baggy denim, and accessories like socks and hot sauce packet keychains.
Every piece of the collection combines comfort and bold style with vibrant colors, a thrifted vibe, and Hollister’s ultra-soft feel-good material. All designs are mixed and matched with a fun Y2K twist: “Live Más.”
The exclusive limited edition collection is launching in stores and online on Cyber Monday, with all sizes available at an affordable price. Furthermore, Taco Bell Reward Members will get early access on November 25; additionally, they will also get a chance to win one of 500 exclusive sauce-packet sweatshirts during the in-app Tuesday Drop from 2 pm to 3 pm.
From retro-style hoodies, vintage t-shirts, and coordinating joggers to baggy denims with cuts, every piece of the collection embraces the Y2K fashion. The collaboration aims to deliver a playful, comfort-focused collection that blends both brands’ signatures.
