Whole Foods Market has expanded its horizons into the personal care category. Koala Eco, a home and self-care brand, is now offering its range of natural and botanical-based products in the U.S. market. The launch will be the first nationwide retail alliance of Koala Eco in the country to stock its staple hand and body care products in the Whole Foods Market stores.
Koala Eco Enters U.S. Market with Its Hand and Body Care Range
Koala Eco has launched a hand and body care line, available exclusively at Whole Foods Market, according to PRNewswire. The Australian-founded brand, already popular in specialty retailers such as Erewhon and a good performer in Sprouts, finished its national rollout in over 530 Whole Foods Market stores by the end of October, and has been the biggest brand expansion into the U.S. retail market so far.
The family-owned company focuses on plant-based wellness, blending naturally derived formulations with essential oils sourced from native Australian botanicals.
Kelly Stockdale, Principal Category Merchant for Bath & Body and Experiential Bath at Whole Foods Market, explained how Koala Eco brings something fresh to the table. She quoted, “Koala Eco brings a fresh perspective to the body care aisle, with products that combine effective formulas and an uplifting sensory experience. We know our customers look to us for brands that not only meet our standards but also bring joy to their everyday routines, and Koala Eco is a perfect fit.”
Brand’s exclusive Whole Foods Market product line presents a proprietary mix that is contained in hand wash, body wash, and hand and body lotion. The trio includes Mandarin, Lemon Myrtle, and Pink Grapefruit, which are selected due to their sensory and mood-enhancing properties.
The products deliver a light, nature-inspired experience that aligns with Whole Foods Market’s clean ingredient standards and introduces shoppers to Koala Eco’s broader home and wellness lineup.
Koala Eco Products on Whole Foods Market Shelves
Shoppers in the Whole Foods Market will receive a wide range of personal care products from Koala Eco, including the famous Rosalina and Peppermint mixture of the company. This is the perfect match of the freshness of Peppermint and the scent of the native Australian botanical, Rosalina, commonly called bush lavender, which has a tea tree-meets-lavender aroma and is also calming.
The products will be sold in 16.9 fl. oz recycled glass or rPET bottles, and hand-wash refill will be sold in 33.8 fl. oz rPET formats to promote more sustainable buying choices.
The launch also includes seasonal gift sets for wellness-minded shoppers ahead of the holidays, featuring two curated collections:
- One has a lightweight zippered pouch filled with six travel-sized washes and lotions. One of them is an exclusive blend of essential oils by Whole Foods Market.
- The other collection features an aromatherapy duo of room sprays that are to be used during the day and night: one light and citrus-centered, and the other was created to assist in establishing a bedtime ritual with the aroma of eucalyptus, peppermint, and the sweet lavender scent of Rosalina.
All items entering Whole Foods Market meet the retailer’s strict ingredient standards, which exclude more than 240 commonly banned or restricted body care components. The Koala Eco formulas are vegan, cruelty-free, Leaping Bunny certified, and Certified Plastic Neutral, and this reflects how responsible the company is in sourcing and packaging.
The brand’s founders said they value the partnership with Whole Foods Market, noting that both companies share a mission to promote wellness. They quoted, “We’re honored to bring Koala Eco to Whole Foods Market, whose values of integrity and quality mirror our own. This collaboration is a milestone for us, and a chance to share products with the power of Australian essential oils. Together, we hope to inspire everyday wellbeing and a deeper connection to nature.”
Koala Eco is a home and personal care brand that is based in Australia and produces products based on biodegradable, plant-based ingredients and pure essential oils. The brand focuses on responsible formulations and packaging, as well as being environmentally friendly, and is inspired by the native Australian botanicals.
By joining Whole Foods Market, Koala Eco brings its nature-based ethos to eco-conscious U.S. shoppers while expanding its international presence.
