Target is launching the holiday season with a new partnership with men’s natural soap brand Dr. Squatch. Customers will now have a unique gifting option with the special-edition soap, “Not Santa”, inspired by Kris K. of Target. The special-edition bar emphasizes how Target focuses on providing unique and entertaining products to consumers during peak shopping months.
Target Collaborates With Dr. Squatch For a Limited-Edition Gift
Target’s newest partnership brings together two recognizable forces: the renowned men’s brand Dr. Squatch and last year’s viral sensation Kris K. of Target. Instead of creating a simple seasonal scent, the retailer built an entire product experience around the viral in-store personality who became a holiday social media sensation.
Dr. Squatch is the highest-selling men’s personal care brand at Target stores. The partnership blends entertainment, nostalgia, and the demand for performance-driven products. People can shop for “Not Santa” soap from December 7, 2025, until supplies last.
Dr. Squatch used more than 98% natural-origin ingredients to create the Sandalwood Summit scent, including a medium-grit texture and sandalwood extract. The cozy image is linked to the online image of Kris K., a symbol of the holiday joy, humor, and stress-free shopping.
Michelle Mesenburg, senior vice president, Target Creative, said the collaboration fits with the brand’s holiday storytelling and offers shoppers a fun gift option. “This collaboration captures the heart of what Target stands for: delivering joy in unexpected ways,” Mesenburg stated.
Who is the “Not Santa” Soap Meant For
The Not Santa bar is a low-priced, no-fuss, and conveniently fitting addition to holiday gift-giving. Here’s the targeted customer base for the soap:
- It would be perfect for the guy who claims to have everything he needs but could definitely use a good soap upgrade.
- It also strikes the right chord with teenagers just beginning their personal care routines and leaning towards high-end fragrances, thanks to its woody sandalwood aroma.
- The Kris K. association makes this bar a good alternative for friends who just need Target-themed stuff or want a scent that makes them smell like him.
Where to Find the “Not Santa” Soap
The limited-edition Not Santa soap will be available in all Target stores for $7.99, and online at Target.com from December 7.Shoppers can purchase the “Not Santa” soap in stores, online, or through same-day options such as Drive Up, Order Pickup. Customers who place their orders online can also opt for Next-Day Delivery or free two-day shipping on orders above $35 .
Shoppers can purchase the “Not Santa” soap in stores, online, or through same-day options such as Drive Up, Order Pickup, and delivery services, with free Next-Day or two-day shipping on orders over $35.
The collaboration of Target and Dr. Squatch adds a twist to the gift-giving of the holiday season. Having a limited-time presence and character-oriented design, the bar provides a touch of fun to Target’s seasonal offering while showcasing the retailer’s continued emphasis on unique, exclusive collaborations.
