Iconic Bakery Chain, Known for Its Viral Cupcakes, is Shutting Its U.S. Locations

After two decades in business, Sprinkles Cupcakes closed all stores on December 31, 2025.

Written By Saheba Khatun
News Writer
Storefront and interior image of Sprinkles Cupcakes (Source: Yelp)

Sprinkles Cupcakes, a well-known cupcake chain, has closed all of its locations. Former owner Candace Nelson confirmed the closures in a social media post.  The bakery chain went viral on social media for its appealing presentation and variety of flavors.

Sprinkles Cupcakes Closed After Almost 20 Years

Sprinkles Cupcakes, a gourmet cupcake chain, was founded by pastry chef Candace Nelson in 2005. The brand gained popularity with the introduction of the world’s first ‘Cupcake ATM’.

The menu features minimalistic and aesthetically pleasing cupcakes, which are made with premium ingredients. Some crowd-favorite items include Red Velvet, Dark Chocolate, Sprinkles, Strawberry, and Salt Carmel cupcakes.

Through a social media post, Nelson confirmed that Sprinkles Cupcakes has shut down all of its locations on December 31, 2025. “Today is Sprinkles’ final day,” said Nelson.

The company has not issued a formal statement. However, the Sprinkles website shows no products available for purchase, indicating that the brand has ceased operations

Sprinkles Cupcake official website
Screenshot of the official website of Sprinkles Cupcakes (Source: sprinkles.com)

Several community members and loyal customers of the cupcake chain shared heartfelt messages and wrote cherished memories on social media.

Founder Reflects on the Brand’s Legacy

In the post, Nelson highlighted that she had sold the brand in 2012, and said, “I sold Sprinkles in 2012 and have no ownership or operational involvement in the company.”

 

View this post on Instagram

 

A post shared by Candace Nelson (@candacenelson)

Furthermore, she expressed concern over the abrupt closure and for its employees. She stated, “Still, it’s surreal to see this chapter come to a close – and it’s not how I imagined the story would unfold. Today, my heart is with the Sprinkles employees.”

“I’m deeply grateful to the fans, customers, and community who showed up, celebrated with us, and made Sprinkles part of their traditions – and to the team who made it all happen. I’ll always be proud of what we built,” added Nelson.

Nelson described the brand’s origin as ‘a KitchenAid mixer and a big idea’. The store began as a single bakery and, over the years, grew into a national chain.

The sudden closure has left many dessert fans disappointed. The cupcake chain revolutionized dessert culture with aesthetics and a ‘Cupcake ATM’.

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Saheba Khatun is a journalist and content writer with a strong academic background in English literature and a deep passion for storytelling. She has produced a wide range of work spanning news, features, and human-interest stories, often highlighting the voices and experiences of everyday people. Known for her people-focused, thoughtful, and relatable approach, Saheba aims to inform, inspire, and foster meaningful connections through her writing. With an eye for detail and a commitment to integrity, she believes in the power of words to spark dialogue, shift perspectives, and create lasting impact. Outside of her professional work, she enjoys exploring literature, culture, and community narratives, which continue to fuel her creative process and broaden her worldview.
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