Lemme, the women’s wellness brand led by Kourtney Kardashian Barker, is making one of its biggest retail moves yet with a nationwide rollout at Walmart stores. The expansion broadens Lemme’s national footprint, making its gummies and chews accessible to millions of Walmart shoppers.
Lemme Expands Its Reach with Walmart Launch
Lemme is a female-oriented wellness and supplement company, developed on the principle of providing science-based health solutions to consumers. Beginning January 1, the brand has occupied a spot in more than 2,000 locations in Walmart stores in the U.S., giving shoppers broader access to its core lineup of gummy vitamins and supplements.
The retail mix includes some of Lemme’s most popular products, including women’s health, digestive support, sleep, and metabolic well-being. The move has placed Lemme among the most widely visited retail chains in the country, in line with the emerging trend of wellness products in women’s and families’ daily routines.
Through its entry into Walmart, these gummies have become more accessible to consumers.
Founder Kourtney Kardashian Barker said the Walmart launch reflects the brand’s rapid growth and evolving retail strategy, stating that “Lemme has grown so much over the past year, and bringing the brand to Walmart feels like such a natural next step. I love that people can now find their favorite Lemme gummy vitamins and women’s health supplements while doing their everyday shopping.”
Core Product Lineup and Retail Strategy
Lemme’s launch in Walmart focuses on five of its most successful gummies and soft chews, introducing the most popular products of the brand to the store shelves. Consumers can find the following products at Walmart:
- Lemme Purr Vaginal Probiotic Gummies: for feminine wellness
- Lemme Debloat Daily Digestive Gummies: meant to promote gut health and digestive comfort
- Lemme Sleep Gummies: to support sound sleep
- Lemme Play Daily Intimacy Gummies and Lemme Curb Soft Chews: meant to help support cravings and metabolic wellness.
Besides the in-store products, Walmart.com is going to stock more types of Lemme products, aimed at supporting stress levels, beauty-from-within benefits, and immune health.
The in-store/online approach enables the brand to reach shoppers across multiple wellness categories and also connect with consumers using both the physical retail experience and the online platform.
Kristin Piper, the Vice President of Wellness Merchandising at Walmart U.S., said that the introduction of Lemme complements the growing line of wellness offerings at Walmart. He quoted, “By offering Lemme both in stores and online, we’re making it easier for customers to discover new wellness options in the way that works best for them.”
About Lemme
Lemme specializes in gummy vitamins and soft chews that target key areas of women’s health, including digestion, sleep, metabolism, intimacy, and feminine wellness.
Since its launch, the brand has been at the crossroads of functionality, transparency, and modern wellness trends. The brand emphasizes the use of clinically studied ingredients and non-GMO formulations, with products designed to fit seamlessly into daily routines.
Before the Walmart expansion, Lemme established its business through direct-to-consumer distribution and small-scale retailing business alliances and found a foothold among wellness-conscious consumers who were interested in convenient flavored supplement packages.
The shift towards mass retail is one of the indications of the broader strategy of the brand to engage more people on topics related to women’s health through mass distribution channels.
With expanded retail and online availability, Lemme aims to become a more routine part of women’s everyday wellness habits nationwide.
