F1® Arcade is soon to make its Atlanta debut at The Interlock. The experiential hospitality brand blends immersive racing, dining, and social experiences under one roof. A first-of-its-kind concept adds another high-profile attraction to Atlanta’s growing entertainment district.
F1® Arcade Set to Open at The Interlock in West Midtown
On February 6, F1® Arcade will make its debut in Atlanta, marking another milestone in its expansion. As the first official F1® experiential hospitality brand, it has already spread its magic in many cities. Bringing racing, dining, cocktails, and connection all under one roof, the brand continues its U.S. expansion with the Atlanta opening
Spread across 15,500 square feet, the new entertainment destination opens at The Interlock in West Midtown. This arcade aims to bring the best of the racing world and combine it with an unforgettable dining experience. The venue is designed for group gatherings in a high-energy, adrenaline-fueled setting.
Apart from the excitement the brand brings to Atlanta, it is also preparing some opening day specials. The first 100 guests on February 6 will receive a Founder’s Club Card. The card unlocks lifetime perks, including 50% off food during the first three months.
While the card rewards the earliest members of the F1® Arcade Atlanta community, the brand has more in store. As part of its commitment to Atlanta’s hospitality community, F1® Arcade will support The Giving Kitchen. During the first month of operation, the brand will donate $1 from every Georgia Tow sold, which is Atlanta’s signature cocktail.
A Social Racing Destination Built Around Food and Cocktails
The F1® Arcade centers on racing, dining, drinks, and social connection. Along with the adrenaline of F1®, the chef-driven culinary program making the venue a draw for both racing fans and food-focused guests. The full-service bar is another highlight, curated by Netflix Drink Masters champion LP O’Brien.
The dining scene highlights a menu that blends elevated comfort food with global street-food influences. It features dishes like ahi tuna tartare, wagyu beef sliders, and chipotle shrimp tacos. For drinks, the brand has a collection of inventive cocktails and alcohol-free “Designated Drivers” mocktails.
F1® Arcade creates a space where guests can move freely between the experiences offered. From cheering mid-race to enjoying the food and drinks, or simply enjoying the atmosphere, it is a destination like no other. It is a place for ages seven and up where families, friends, and multigenerational teams can compete together.
What to Expect Inside F1® Arcade Atlanta
Inside the F1® Arcade, guests will find 68 state-of-the-art full-motion racing simulators. Along with this, immersive audiovisual elements and a refined, industrial interior create the right atmosphere. In spring 2026, an outdoor patio will open at the venue.
The space is designed to bring out the precision and energy of F1®. The lighting and layout encourage movement and discovery throughout the venue. First-time racers are guided by hosts through a quick onboarding before stepping into the simulators.
Beyond the simulators, the venue offers additional interactive experiences. Guests are also welcome to test their reflexes on an interactive react wall or can try hand-painted murals by Atlanta-based artist Thomas Turner.
Celebration Destination for Every Event
F1® Arcade is designed to be the destination for every kind of celebration. From corporate events to birthdays and date nights, the venue is designed to accommodate a wide range of gatherings. It has flexible event options, including private rooms, exclusive spaces, and full-venue buyouts.
The private briefing room accommodates up to 90 guests, while the full-venue buyout is for up to 450 guests. The former includes dedicated racing simulators, a private bar, personalized service, and a built-in AV.
To make this a shared experience, the space has team-based races and shared leaderboards. Guests can keep track of their racing performance through the digital Arcade Hub and compare with friends. Powered by Motorsport Games’ rFactor 2 racing simulation, guests can indulge in an unforgettable experience.
While the racing experiences are already mesmerizing, the race-day watch parties hosted here add to the excitement. Combining F1 broadcasts, dining, racing, and competition, the venue is truly worth a visit. Race reservations at F1® Arcade Atlanta open on January 15 for those who wish to experience the adrenaline rush once the venue opens.
