As value menus surge across fast food chains nationwide, Wendy’s is rolling out a revamped Biggie Deals menu with more customizable options. The updated lineup features three price tiers while sticking to the familiar menu items fans already know.
Inside Wendy’s New Biggie Deals Menu
Wendy’s is leaning into its long-standing reputation for affordability with the launch of its new Biggie Deals menu. The company’s tradition of being budget-friendly dates back to 1989, when the brand became the first quick-service restaurant in America to offer a value menu.
Almost forty years of listening to fans and the hit launch of Biggie Bag in 2019, Wendy’s is growing with more choice, flexibility, and familiar favorites.
Wendy’s has announced the new Biggie Deals menu nationwide, featuring price tiers of $4, $6, and $8, allowing customers to create a meal of their choice.
What’s Included in the Biggie Deals Menu
The lineup centers on Wendy’s most popular menu items, including hamburgers made with fresh, never frozen beef, crispy chicken sandwiches, Hot & Crispy Fries, nuggets, and refreshing drinks. Here are the three meal options:
- $4 Biggie Bites – It includes a choice of items like a Crispy Chicken Sandwich or Jr. Cheeseburger or Jr. Bacon Cheeseburger, paired with nuggets, fries, or a small drink.
- $6 Biggie Bag – Fans can choose one item from Crispy Chicken Sandwich, Jr. Cheeseburger, Jr. Bacon Cheeseburger, or Double Stack. The Biggie Bag also offers 4pc. Nuggets, Jr. Fry, and a small soft drink.
- $8 Biggie Bundle – For extra cravings, the Biggie Bundle is a perfect choice as it offers Jr. Fry, a small soft drink, and an option to choose any two items from Crispy Chicken Sandwich, Jr. Cheeseburger, Jr. Bacon Cheeseburger, or Double Stack.
Customer-Centric Approach
As rising food prices continue to shape how Americans dine out, Wendy’s says the new Biggie Deals menu is designed to put choice back in customers’ hands. Guests can choose to have a quick bite, a full meal, or a value-dining option anytime during the day.
The structured pricing tiers also allow customers to stay within a set budget. Lindsay Radkoski, U.S. chief marketing officer for The Wendy’s Company, said, “We know customers want choice and a meal option made just for them. That’s why we’re expanding Biggie Deals — to give more ways to customize and enjoy great value. With new ways to enjoy iconic menu items fans know and love, the Biggie Bites, Bag, and Bundle prove that value and quality aren’t mutually exclusive, at least not at Wendy’s.”
Wendy’s is among the most popular brands of quick-service restaurants in the world, established in 1969. It is known for fresh and made-to-order meals and a strong interest in the quality of the ingredients.
As Wendy’s has been focusing on value, customization, and accessibility to its customers throughout the country, the new menu under Biggie Deals reinforces these principles.
