Pringles and Cheez-It are bringing the energy of the game day season to the snack aisles with the introduction of a temporary Snacks Stadium, designed to coincide with the Big Game. The campaign blends entertainment, promotions, and bold branding, giving fans a new way to stock up on snacks ahead of one of the year’s biggest sporting events.
Pringles and Cheez-It Drop Snacks Stadium Starring Sabrina Carpenter for Big Game Ad
Pringles revealed that pop icon Sabrina Carpenter will headline the brand’s first-ever Big Game commercial as its new ‘Once You POP’ star. The 2026 campaign brings Carpenter’s charm and fun-loving personality, making her a natural fit for Pringles snack-driven storytelling.
In a newly issued teaser, there is a preview of the creative direction in which Carpenter takes some time to reflect on love in a humorous way, crisp petal by crisp petal, and then concludes snacking on something sweet and salty. The teaser sets the tone for a campaign that blends light romance, self-aware humor, and Pringles’ signature personality.
Developed in collaboration with BBDO New York, the Big Game spot builds on Pringles refreshed creative platform, ‘Once You Pop, The Pop Don’t Stop.’ The campaign offers outrageous, unpredictable comedy aimed at delighting audiences and building on the long history of the brand’s memorable advertising at the Big Game.
The campaign follows recent Pringles activations like the Once You Pop Mystery Boxes, which sparked buzz and resale activity on secondary markets.
While the details remain under wraps, fans are encouraged to follow the brand on social media so that they can have sneak peeks and updates about what’s ahead.
Pringles is also rolling out another Big Game activation tied to game-day snacking. The brand has collaborated with Cheez-It to create a Snacks Stadium, a unique way to present two iconic snacks for fans to enjoy on game day.
View this post on Instagram.
Score the Snacks Stadium Offer
Kellanova is offering limited-edition Pringles x Cheez-It Snacks Stadium as part of their Score the Snacks Stadium promotion. Starting in January, the Snacks Stadiums will be available at select retailers nationwide, free with the purchase of four participating products while supplies last.
Shoppers should purchase four or more qualifying items in a single transaction during the promotional period, which is between January 1 and February 28, 2026. Participating products are:
- Pringles cans (4.9 ounces or more)
- Cheez-It boxes (4.2 ounces or more)
- Club products of any size
- Town House products of any size.
Once the qualifying purchase is made, customers can present it at checkout and pick up one Snacks Stadium from the in-store display, subject to availability.
The Snacks Stadium combines Pringles crisps and Cheez-It crackers into a buildable, shareable stadium designed for game-day gatherings. With its limited availability and in-store redemption, the offer adds an interactive element to snack shopping.
With the Snacks Stadium launch, Pringles and Cheez-It are combining star power, creative advertising, and exclusive snack offerings. The collaboration gives fans a fun, interactive way to enjoy their favorite snacks while watching the Big Game.
