Popular American coffee chain Dutch Bros has introduced two limited-time Valentine’s-inspired drinks. On February 1, the chain launched the Pink Velvet Mocha and Luvstruck Rebel at more than 1,081 locations nationwide. It also announced the return of its annual Dutch Luv Day of Giving on February 13, as part of its community outreach initiative.
Dutch Bros Adds Pink Velvet Mocha, Luvstruck Rebel to Menu
Dutch Bros was founded in 1992 by brothers Dane and Travis Boersma. The brand began as a single pushcart in Grants Pass, Oregon, and over the years, it has grown into a national chain with more than 1,081 locations across 24 states.
As part of its annual Valentine’s Day celebration, the company is pairing the seasonal drink launch with its Dutch Luv Day of Giving. New additions to the menu include Pink Velvet Mocha and Luvstruck Rebel.
- The Pink Velvet Mocha features a pink velvet-inspired flavor topped with pink velvet frosting, Soft Top. Customers can order the drink as an iced mocha, a mocha freeze, or a shake.
- The Luvstruck Rebel blends blackberry and vanilla flavors with the company’s proprietary Dutch Bros Rebel energy drink. It is also finished with a layer of pink velvet frosting, Soft Top. Customers can choose the beverage as a blended Rebel energy drink or as a lemonade.
Both drinks are now available at all 1,081+ Dutch Bros locations nationwide, while supplies last.
In the official announcement, Tana Davila, chief marketing officer at Dutch Bros, stated that the initiative allows customers to contribute to local causes simply by purchasing a drink. She added, “We’re thankful for the opportunity to partner with the Dutch Bros Foundation®, our incredible crews, and our loyal customers who make this giveback so meaningful each year.”
Dutch Bros Hosts Dutch Luv Day of Giving on Feb 13
The newly launched seasonal drinks are also part of the company’s annual Dutch Luv promotion, which coincides with Valentine’s Day. Dutch Bros will host its annual Dutch Luv Day of Giving on February 13.
On that day, the Dutch Bros Foundation will donate $1 for every drink sold at participating locations to local nonprofits tackling hunger and food insecurity. Beneficiaries include the Central California Food Bank, San Antonio Food Bank, Utah Food Bank, Community Food Bank of Southern Arizona, and others.
With both the drinks and the one-day donation event available for a limited time, Dutch Bros invites everyone to celebrate the season of giving and love.
