Bath & Body Works has teamed up with Disney to launch a new Disney Princess Collection on February 13 this year. Set to launch in stores and online across the US and Canada, the collection will feature five new fragrances inspired by iconic Disney Princess characters. An international rollout will take place in mid-March.
Bath & Body Works and Disney Broaden Alliance
The collection blends Bath & Body Works’ craftsmanship with Disney’s storytelling. Fans can indulge in the new fragrances of their favorite Disney characters. This launch expands the Bath & Body Works and Disney collaboration, offering fans new and immersive fragrances, according to the company.
“It’s truly exciting to see two beloved global brands unite once more to create something extraordinary for fans everywhere,” said Jamie Sohosky, chief marketing officer at Bath & Body Works.
“At Bath & Body Works, we believe everyone deserves to feel good, and this collection invites consumers to step into the spirit of each Disney Princess through fragrance, celebrating her story, her individuality, and the moments of inspiration that bring these worlds to life,” Sohosky added.
“Disney Princess is a powerful global brand grounded in timeless stories, iconic characters, and values that resonate across generations,” said Liz Shortreed, senior vice president of Disney Consumer Products.
“Through our collaboration with Bath & Body Works, we’re bringing those core elements to life, translating the distinct spirit of each Princess into fragrances and designs fans can enjoy every day.”
New and Returning Fragrances
Each fragrance captures the essence of each Disney Princess. Crafted by Bath & Body Works, the fragrances include juicy fruits, florals, and creamy vanilla. The assortment contains 92 products that include sanitizer, body wash and cream, lip gloss, and candles.
The price range starts from $1.95 for a Pocketbac hand sanitizer and goes up to $125 for the Castle Candle Pedestal. The new fragrances include Mulan, Aurora, Snow White, Rapunzel, and Life’s a Fairytale.
Mulan combines magnolia blossom and apricot with a fresh aquatic touch; Aurora uses soft rose petals and warm sandalwood with floral and gourmand notes; and Snow White features notes of mystic red apple and ripe fruits, balanced by enchanted woods.
Rapunzel’s fragrance has glowing sundrop florals, and the collection is rounded out with Life’s a Fairytale, which uses juice berries, woodland, and floral notes. As the new fragrances debut, a few favourites from the collection before, like Tiana and Belle, will also make a comeback.
Tiana contains water lily, gilded amber with fruity and floral elements, while Belle offers notes of rose petals, buttercup, and whipped vanilla with fruity and floral elements.
Disney Princess Collection Comes With Decorative Accessories
The new Disney Princess Collection will offer decorative accessories drawn from Life’s a Fairytale and the new Disney Princess fragrances. Some of the accessories include the Gold All Princess Backpack, Aurora 3-Wick Pedestal, Mulan Wallflower Diffuser, and Life’s a Fairytale Keepsake Music Box.
Reward members of Bath & Body Works will get early access to certain items from the collection on February 12. The items available include mini fine fragrance mist, Life’s a Fairytale assortment, and a 3-wick candle pedestal.
With its expanded global rollout, the Disney Princess Collection marks a major next step in the Bath & Body Works-Disney partnership.
