The shoppers of San Antonio will soon have a new destination for off-price active and outdoor apparel. Sierra, a subsidiary of The TJX Companies, Inc., is launching its newest store in La Plaza Del Norte next month. One can get a variety of products and adventure equipment needed for everyday movement.
San Antonio Shoppers to Have a New Sierra Store
Sierra is a discount-focused retail business that aims at providing active, outdoor, and lifestyle products. It is part of TJX’s portfolio with TJ Maxx, Marshalls, HomeGoods, and Homesense.
Sierra’s mission is like a treasure hunt shopping experience. Shoppers can find a great selection of merchandise from well-known brands. The retailer has a developing range of inventory that promotes discovery and serves the interests of individuals with different requirements.
San Antonio is now going to have a new Sierra outlet. Locals will be able to enjoy the unique shopping experience for regular and athletic wear in the neighborhood.
It is planned to have a grand opening party that will include a ribbon-cutting event, giveaways, and a hidden hang-tag game with gift cards being hidden around the store. The brand will also donate a generous amount of $10,000 to a local charity.
Here are the store details:
- Grand Opening: Saturday, March 14, 2026, at 9:30 a.m.
- Store Location: 125 NW Loop 410 #101, San Antonio, TX 78216
- Store Size: 18,000 sq. ft.
- Regular Hours: Monday – Saturday 9:30 a.m. to 9:30 p.m. and Sunday 10:00 a.m. to 8:00 p.m.
The company is in the process of recruiting full and part-time store associates to work in the new store. The company states that the shoppers should expect to find the products at prices that are typically 20 to 60% lower than the prices of the department and specialty stores.
Jill Tully, VP of Marketing at Sierra, cited the excitement to join the San Antonio community. “We believe being active can look different for everyone. At Sierra, we celebrate the many ways
people move in their everyday lives — from outdoor adventures to daily routines. We’re committed to making active and outdoor apparel and gear accessible, no matter how shoppers choose to move.”
Diverse Range of Active and Outdoor Gear
Sierra has an expansive range of active and outdoor merchandise that targets men, women, and children. The retailer sells products in various categories, including hiking equipment, sportswear, footwear, and seasonal outdoor accessories.
A wide variety of products can be tried out by the shoppers. It includes:
- Moisture-wicking tops
- Leggings
- Shorts
- Training apparel that is appropriate for running, gym, hiking, and daily movement
- Lightweight jackets
- Insulating coats
- Huge shoe line, including athletic shoes, walking, trail runners, hiking boots, sandals
- Camping supplies such as tents, sleeping bags, packs, and hydration gear
- Gears for kayaking, paddleboarding, and other activities
- Fitness and training products, such as yoga mats and resistance bands
It also offers performance-based products and everyday essentials, making Sierra a one-stop solution for consumers.
As it plans to open its next store, Sierra will increase its presence in Texas. The Sierra mission is consistent with the TJX corporate purpose of ensuring exceptional value. The balanced value philosophy influences the product choice and pricing policies of Sierra and enables the brand to attract a wide range of shoppers.
