37-Year-Old Beauty Products Manufacturer to Close Roanoke Facility, Lay Off 95

Voyant Beauty is laying off 95 employees as it proceeds with the closure of its Virginia facility.

Written By Riya Singh
Outside a Voyant Beauty facility in the U.S. (Image credit: Facebook @Voyant Beauty)

Voyant Beauty is closing its Roanoke, Virginia manufacturing facility, according to a recent state filing. The closure is expected to impact approximately 95 employees. Affected employees are not represented by a union.

Voyant Beauty is Laying Off Nearly 100 Employees

According to a WARN notice, Voyant Beauty is laying off nearly 100 employees in Virginia. The company has filed a notice under the state’s WARN Act. The layoffs will affect the employees working at its facility at 4411 Plantation Road NE, Roanoke, Virginia.

The WARN notice states that the affected employees have no union representation. This means that they will have no bumping rights or support during this transition period. The layoffs will begin on June 30, 2026, and will be completed by August 31, 2026.

Reason for the Layoffs

Voyant Beauty has announced it will lay off 95 employees at its Roanoke, Virginia, facility. The reason for this decision is the upcoming closure of its Roanoke facility. The company said that it will permanently cease manufacturing operations at the facility. However, it does not give a detailed explanation for the same.

The closure, however, indicates that the company is likely undergoing operational restructuring. The move can be part of the company’s cost-cutting strategy or a response to reduced demand.

About the Company

Voyant Beauty is a manufacturer in the beauty and personal care industry. The company does not sell products under its own brand but makes products for other brands. It helps develop product formulas, test and refine products, manufacture them, and prepare them for sale.

The closure of Voyant Beauty’s Roanoke facility is set to affect nearly 100 jobs in the community. Meanwhile, the company has not provided a reason behind the decision. However, it indicates a broader shift in the company’s operations and changes in the industry.

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Riya Singh is a writer, editor, and poet with a background in literature and journalism. She has the passion and knowledge to create content tailored to this niche, with a strong interest in the intersections of psychology, storytelling, and human behavior.
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