Family entertainment franchise Altitude Trampoline Park is expanding along the West Coast. California franchisee Guru Murari has multiple locations in the pipeline across the state this year, including a spot in Ventura.
Murari has expanded to four locations over the past 18 months that span across Northern and Southern California. Northern California locations include spots in Folsom, Milpitas and Manteca, and Murari has one location in Southern California in San Dimas. This month, Murari will be unveiling his fifth location with the brand in Anaheim.
The Ventura location, which will open at Pacific View Mall, is one of three slated to open by the end of this year, along with a spot in Northern California and another location heading to Riverside County.
Altitude Trampoline Park features a variety of trampoline-based games as well as arcades and other unique takes on sports. Murari told What Now Los Angeles that the forthcoming locations this year will each be designed to cater to their communities. They will each feature a broader range of attractions beyond the trampoline park, including mini golf, bowling, ax throwing and archery.
Murari is one of the first franchisees bringing the Altitude concept to a West Coast audience. Through his expansion, he is looking to define the brand for a California audience and cement Altitude as one of the top family entertainment concepts for customers, transforming it into a “one-stop shop” for family entertainment. To accomplish this, he is investing in technology and looking to create entertainment complexes that cater to all ages with far-reaching appeal for families.
“We want to define that trampoline park means it’s an Altitude Trampoline Park,” Murari said. “That’s our goal. That’s what we want to define with the combination of technology and customer service.”
Altitude Trampoline Park now has more than 60 locations across the country, with a heavy concentration on the East Coast. Murari is looking to expand the brand’s footprint in California steadily over the next few years, with a target of 25 locations by 2028.
