Joe & The Juice is embarking on a Texas expansion. According to a recently filed permit, the fresh juices and sandwiches chain is expected to open in the Greater Heights neighborhood at 3400 White Oak Drive, Suite B.
This will be the second Joe and The Juice location to come to the Greater Houston region this year. The brand’s Texas debut started with the construction of its upcoming Uptown Park location. The permit for the White Oak Joe and The Juice details that construction is slated to start in August and wrap up by mid-November. If all goes well with the $450,000 construction project and permitting, the new Joe and The Juice should open by this winter.
At the helm of the White Oak opening are Bruce and Nathaniel Lindley. What Now Houston reached out to the Lindleys, but did not hear back by the time of this publication.
What Now also reached out to Joe & The Juice US Managing Director, Jorrie Bruffett, to find out more details about the Texas expansion, but did not hear back by the time of this publication.
“Since day one, we’ve focused on providing our guests with healthy products, but never at the expense of taste,” the Joe & The Juice website reads.
“Even today, as we venture further into vegetable juices and vegan shakes, we always strive to make them taste amazing. It’s our core belief that the vast majority of our population will only develop a healthy lifestyle if the food and drinks necessary to support that lifestyle taste as good or better than the alternative.”
The man behind the brand is Kaspar Basse, who founded Joe & The Juice in 2002 in Copenhagen. The concept focuses on fresh, made-to-order juices, coffee, and sandwiches with an “edgy” atmosphere.
Aquired by Valedo Partners in 2013 and later by General Atlantic to fuel international expansion, Joe & The Juice has grown from a single, stylish juice bar inside a clothing store into a global brand. There are now nearly 500 Joe & Juice locations across 20-23 countries. In the US, there are nearly a hundred Joe & The Juice locations, mostly concentrated on the East and West Coasts, Chicago, and Minneapolis.
Joe & The Juice is anticipated to open in the Greater Heights neighborhood at 3400 White Oak Drive, Suite B, by this winter.
