Women’s apparel brand Thirdlove is adding a standalone store at Lenox Square, according to the Lenox Square online directory. It is slated to join the fourth floor of the mall near Pottery Barn Kids, Windsor and Bloomingdale’s. What Now Atlanta confirmed the forthcoming location with Thirdlove representatives and is expecting to receive additional opening details soon.
Thirdlove currently has products within Neiman Marcus at Lenox Square, but the forthcoming location will mark its first standalone store in Atlanta.
The brand sells bras “designed by women, for women.” The designs for their bras and underwear aim to solve common challenges with focuses such as comfort and smoothing. Collections include ComfortStretch and thermoregulating lingerie sets. Thirdlove also sells activewear, sleepwear and loungewear for women.
The brand has 30 existing locations, including spots in Georgia, North Carolina, South Carolina, Florida, California, Alabama, Tennessee, Texas and Mississippi. The other existing location in Georgia is located in Savannah.
