Taco Bell and Olivia Rodrigo are launching a new version of MOUNTAIN DEW Baja Blast. It is a pink version of the popular drink and will debut this month. The launch will include activations and special events in California, Las Vegas, Dallas, and Houston.
Taco Bell and Olivia Rodrigo Launch New Pink Baja Blast
Taco Bell is releasing a new pink version of MOUNTAIN DEW Baja Blast in partnership with Olivia Rodrigo. The drink is called You Seem Pretty Pink for a Baja Blast. The drink combines Baja Blast’s tropical lime flavor with pink lemonade.
According to the official announcement, the new drink will debut at select Live Más Cafés on August 29. Live Más Cafés will also offer a You Seem Pretty Pink for a Baja Blast Freeze, a frozen version of the drink. Following the debut, the drink will become available at participating Taco Bell restaurants nationwide on September 24 for a limited time.
The drink’s name and packaging draw inspiration from Rodrigo’s current music era. Rodrigo, a longtime Baja Blast fan, said she is excited for fans to try the new drink at her Daisy Chain Fields Festival and Live Más Cafés.
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Launch Events for the New Drink
Fans can celebrate the launch of the new drink at several Taco Bell locations. It will also be available at Rodrigo’s inaugural Daisy Chain Fields Festival on August 29. Live Más Cafés in California, Las Vegas, Dallas, and Houston will offer the drink.
Participating Live Más Cafés will feature themed decorations and offer limited-edition stickers while supplies last. The Irvine Live Más Café will also host an Olivia Rodrigo-themed takeover. It will feature her music, photo opportunities, and free personalized tote bags with qualifying purchases.
At Daisy Chain Fields, fans can visit a Taco Bell activation. It features the new drink, limited-edition merchandise, photo opportunities, and other Olivia-inspired experiences.
On September 29, Taco Bell Rewards Members can unlock an exclusive Pretty Pink Tuesday Drop. The limited-edition Pink Picnic Kit comes with the You Seem Pretty Pink for a Baja Blast Blanket and basket.
