Well-Known Fitness Supplement Brand Expands into Target Stores Across the U.S.

Bucked Up is now available at Target nationwide, with 15 products to meet your health and nutrition needs on every visit.

Linda Lindner
Written By Linda Lindner
News Writer
Representative Image, Bucked Up Launches Nationwide at Target (Image credit: Photo by cottonbro studio from Pexels)

Health and wellness brand Bucked Up is expanding into all Target retail stores nationwide beginning Monday. The supplement and energy drink maker announced it is bringing 15 of its products to fitness enthusiasts across the U.S. to Target aisles.

The products are available at approximately 1,848 Target stores, expanding the brand’s retail presence to another major national chain.

Bucked Up Expands Its Retail Presence

Based in Utah, Bucked-Up’s sports nutrition selection partnership with Target is a huge milestone for the brand. What started as a simple, clean and transparent product lineup of products in 2016, has grown to a $450 million nutritional powerhouse that can be found in more than 100,000 stores today.

The brand’s full label transparency promises no hidden ingredients which brings peace of mind to consumers knowing they are receiving quality products without proprietary blends or hidden fillers.

“For ten years, we’ve built Bucked Up® on one promise: no shortcuts, no secrets, no compromises,” said Erin Bettner, Chief Marketing Officer of Bucked Up® said in a press release. “Target gives us the chance to bring that standard to millions right where they shop for the rest of their fitness routine.”

Three Product Categories Available at Target

The new 15-product offerings available at Target stores offer several different formats: Pre-Workout, Creatine and Ready-to-drink.

PRE-WORKOUT -these are designed to offer the energy one needs to crush a workout:

  • Bucked Up® Pre-Workout | 25 servings | Blood Raz, Blue Raz
  • Big Bucks™ | 20 servings | Maxed Out Mango, Rocket Pop
  • Babe™ Pre-Workout | 25 servings | Lavender Lemonade (By Women, For Women

CREATINE – The lineup includes powdered creatine, chewable tablets, and gummies.

  • Essentials™ Creatine Monohydrate (50 servings) — Unflavored (NSF Certified for Sport®), Fruit Punch
  • Creatine Candy™ (24 servings) — 4-Flavor Variety Pack
  • Creatine Gummy Bucks (25 servings) — Variety Pack

REFRESHING PROTEIN RECOVERY – Refuel post workout with a lightly carbonated drink

  • Lightly Carbonated Protein Cans (16 oz) — Orange Cream, Rainbow Candy, Peach Mango, Banana Pineapple, Cherry Limeade, Green Apple

The products are available at Target stores nationwide and on Target.com, though selection may vary by location.

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Linda Lindner is an accomplished journalist and communications strategist with more than 20 years of experience covering business, commercial real estate, leadership and organizational issues. Linda combines strong journalistic instincts with analytical and communications expertise, including experience with commercial real estate metrics and business intelligence. She is particularly skilled at taking complex information and turning it into clear, engaging stories that readers can understand and connect with. Throughout her career, Linda has written across multiple professional platforms and publications, building a diverse portfolio in journalism, business communications and content strategy. Her passion is simple: finding the story behind the information and telling it in a way that makes people care.
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