Joe & The Juice plans to open at International Plaza, at 2223 N. Westshore Boulevard in Tampa, according to the Tampa Bay Business Journal.
The cafe will take over the former Vera Bradley space on the mall’s second floor. The approximately 1,300-square-foot location requires an interior build-out estimated at $100,000, the report states. An opening date has not been announced.
The International Plaza cafe is one of two Tampa locations in the works. A separate cafe is planned for 1350 S. Howard Avenue in SoHo, at the former Fresh Kitchen site, with a 2027 opening target.
Founder Kaspar Basse opened the first Joe & The Juice in 2002 inside Rue Verté, a clothing store in central Copenhagen. He had worked in advertising before starting the juice bar. The company now operates more than 500 locations worldwide.
At existing cafes, customers can order juices, shakes, coffee, and toasted sandwiches. Among the sandwiches is the Tunacado, filled with tuna mousse, avocado, tomato, and vegan pesto.
Music has been part of the cafes since the early days, helping mask the noise from blenders and juicers and setting the pace behind the counter.
Follow Joe & The Juice on Instagram for updates on the International Plaza location.
