Timepiece and jewelry brand retailer MAYORS has opened a second Georgia location, this time in Alpharetta’s Avalon.
Located next to CHANEL Fragrance and Beauté boutique, MAYORS officially debuted on Feb. 11.
MAYORS is situated in a 2,200-square-foot space serving as the sole watch and jewelry retailer throughout Avalon’s 86-acre community.
Key draws include a Rolex boutique, complete with a private viewing area and one-on-one appointments available for customers, as well as a dedicated hospitality area.
MAYORS’ Avalon caries Swiss timepieces from Rolex, Tudor, Tag Heuer, Ulysse Nardin, and Grand Seiko; the latter two only available at MAYORS’ Avalon location.
Jewelry brands Messika, Roberto Coin, Mayors Bridal, and Mayors High Jewelry Collections have their own dedicated display areas in the store.
MAYORS at Avalon also features a capsule collection from Italian jewelry designer Roberto Coin, designed in collaboration and exclusively for Mayors.
What Now Atlanta Preferred Partner Morrison Shearer, INC. was the project’s general contractor.
MAYORS’ Avalon location is the fourth store to open following the brand’s relaunch last year after being acquired by The Watches of Switzerland Group in 2017.
Last summer, the brand celebrated the opening of its flagship locations at The Shops at Merrick Park in Miami and Lenox Square in Atlanta.
Correction Mayors relocated from North Pointe mall. It was in the Von Maur/ Dillard’s wing.