Lure, a seafood restaurant in Midtown Atlanta, has been listed for sale by The Shumacher Group. The restaurant operated by Fifth Group Restaurants is also expected to undergo permanent closure by the end of August. The listing offers a rare opportunity to secure a prime spot in one of Midtown’s busiest dining corridors.
Highlights
- The Prime Midtown Atlanta location is now on the market for sale as listed by The Shumacher Group.
- Lure Saltwater Kitchen & Bar to permanently close on August 30, 2025.
- Approximately 5,100 sq. ft. freestanding restaurant includes bar, patio, and full kitchen.
Lure Saltwater Kitchen & Bar For Sale
Lure Saltwater Kitchen & Bar, a freestanding corner restaurant in Midtown, is now on the market through The Shumacher Group. The seafood concept features a modern farmhouse design with ample patio seating.
The property includes on-site parking, refrigeration units, and a fully equipped turnkey kitchen. The seller is offering both the brand and assets, though buyers may choose to rebrand or repurpose the space. Per the listing, the space is not suited for late-night clubs, hookah lounges, or live music venues.
Currently, it is a full-service bar with a seating capacity of 150, and the sale includes all furniture, fixtures, and equipment. This property at one of the prime locations in Midtown is priced at $550,000.
Lure Announced to Shut Down in August
Operated by Fifth Group Restaurants, Lure carried the tagline, ‘Line-caught, wood-fired, ocean inspired. Oysters, fresh seafood, and craft cocktails helped drive strong sales throughout its run.
On July 28, 2025, a social media announcement revealed that the restaurant will bid farewell to the community by serving for the last time on August 30, 2025. The post was a heartfelt message from the team that read, “This wasn’t an easy call — places like this don’t come around often. Lure has been a love letter to the coast, written in crudo, cocktails, and conversation. It’s been the scene of first dates, late nights, last rounds, and legendary happy hours.”
The restaurant thanked the community for its support and invited guests to join for one final celebration. Fifth Group will transition Lure’s staff to its other restaurant concepts, leaving the door open for future ventures.
Lure’s closure adds to a growing list of Atlanta restaurant shifts in 2025. The restaurant held a prime corner in Midtown’s vibrant arts and dining district for 13 years. The sale presents a rare opportunity to acquire a move-in-ready restaurant in one of Midtown’s busiest dining corridors.
