Pepsi is set to arrive in Atlanta, the hometown of its arch-rival, Coca-Cola, to pose a challenge. The Pepsi Challenge is making its way to the City to let its people find out for themselves, which tastes better – Pepsi Zero Sugar or Coke Zero Sugar.
Highlights
- The Pepsi Challenge is making its way to Atlanta, starting on May 8.
- Atlantans will taste Pepsi Zero Sugar and Coke Zero Sugar in a blind taste test to decide which one tastes better.
- Those who wish to participate in the challenge can head to one of the four venues or have the home test kits sent to them.
Atlanta Gets to Decide – Pepsi Zero Sugar or Coke Zero Sugar?
A great taste-off is all set to happen in Atlanta. On National Have a Coke Day, Pepsi plans to steal the spotlight from Coca-Cola by inviting Atlantans to choose between the Zero Sugar drinks from the brands.
A 3-Step Test and Free Drinks
The ultimate taste test is on, and it will crown the best-tasting drink with three steps:
- Step 1: This step will be the blind taste test, where the participants will be handed two unmarked cups – one containing Pepsi Zero Sugar and the other with Coke Zero Sugar.
- Step 2: In this step, the participants will sample the taste of the drinks in both cups.
- Step 3: The participants will then choose which drink tasted better to them. If they choose Pepsi, they’ll have a celebratory moment.
Finally, all those who participate in the test will be handed a free 20-oz bottle of Pepsi Zero Sugar, no matter which drink they choose during the test.
Time and Place
The Pepsi Challenge will happen at 4 locations across Atlanta:
The Interlock
- Address: 1116 Howell Mill Rd NW
- Date: May 8 to 10
- Time: 12 PM to 7 PM ET
Colony Square
- Address: 1197 Peachtree St NE
- Date: May 9
- Time: 11:30 AM to 6 PM ET
Park Tavern
- Address: 500 10th St NE
- Date: May 10 to 11
- Time: 11:30 AM to 7:00 PM ET
Chastain Art Fest
- Address: 4469 Stella Dr NW
- Date and Time:
- May 10: 10 AM to 5 PM ET
- May 11: 11 AM to 5 PM ET
Moreover, Pepsi vehicles will be going around the city on Thursday and Friday, March 8 and 9, making surprise stops and handing out refreshing samples.
Taking the Taste Test At Home
Pepsi will not disappoint those who wish to participate in the challenge but can’t make it to Atlanta. They can take the taste test from the comfort of their own homes.
All they have to do is head to Pepsi’s TikTok page (@Pepsi), starting from 12 PM ET on May 8. They will have to purchase two 10-packs of Pepsi Zero Sugar Mini Cans (while supplies last), and they will receive the FREE Pepsi Challenge at-home kit for free.
The Pepsi Challenge is Back
The Pepsi Challenge was reintroduced earlier this year. The first version of the challenge was in 1975, when people across the country tasted Pepsi and Coca-Cola and had to decide which they preferred.
Now, half a century later, Pepsi has set out yet again to bring the taste test to a whole new generation of people. This time, the more health-conscious and sugar-averse consumers will find out which of the Zero Sugar beverages tastes better.
Pepsi is travelling across the country and through various markets, until October, bringing the challenge to the consumers.
