Since its launch in 2011, the open-air food festival Smorgasburg has become a major player in the culinary world. Smorgasburg, which started in Brooklyn, holds weekly events in New York, Miami, and Los Angeles. Atlanta will become the latest city to host the festival when Smorgasburg debuts in South Downtown in Fall 2025.
Highlights
- Smorgasburg, the popular open-air food festival, will come to Atlanta for the first time this fall.
- Smorgasburg Atlanta will feature more than 40 vendors, including food trucks, pop-up tents, and more.
- Vendor applications have opened for the South Downtown food festival, scheduled for October.
Smorgasburg Atlanta Set for October Launch in South Downtown
Food trucks, pop-up tents, and others will serve their food offerings at Smorgasburg Atlanta (Source: @smorgasburg.com)
The famous open-air weekly food festival is gearing up for its Atlanta debut at 140 Forsyth Street SW. Fall 2025, the Smorgasburg Atlanta festival will present visitors with 40 local vendors. This will include food trucks, pop-up tents, artists, and retailers. Its bar menu will have beer, seasonal cocktails, and wine.
Located minutes away from Mercedes-Benz Stadium, the South Downtown festival will open year-round. The venue, based between Garnett and Five Points MARTA stations, will welcome the local community every Saturday, year-round. Visitors will get to relish delicacies at Smorgasburg from 11 am to 7 pm.
Applications Now Open for Aspiring Food Vendors
Smorgasburg Atlanta is now accepting vendor applications ahead of its Fall launch. Food-truck operators, culinary artisans, chefs, and bakers can apply before Smorgasburg’s launch in the fall.
First-time and experienced vendors from around the world can apply for the South Downtown festival. Their only focus should be on creating a traditional family recipe, a fresh concept, or an inventive blend of flavors.
Smorgasburg’s Step Ahead in its ‘Vendor-First Philosophy’
The CEO and co-owner of Smorgasburg, Gaston Becherano, emphasized Smorgasburg’s vendor-first philosophy. Becherano said they find vendors who offer time-honored family recipes or inventive flavor concepts.
He further shared his excitement for the Atlanta location. Becherano said that the festival has always aimed at finding and supporting emerging culinary voices. Atlanta aligned with their vision for Smorgasburg. Thanks to its vibrant pop-up food scene, rooted in creativity, community, and cultural pride.
Words from South Downtown Officials
South Downtown’s April Stammel, who works to revitalize the Atlanta neighborhood, stated that Smorgasburg could be its catalyst. “Entrepreneurship is in downtown’s DNA. So Smorgasburg feels like the perfect partner to champion new ideas and new concepts and to strengthen our city’s up-and-coming food community,” Stammel said.
Started by Eric Demby and Jonathan Butler in Brooklyn, the open-air food festival hosts almost 50,000 guests each weekend. Pumped by the success, the Smorgasburg team conducts events across its locations to support food entrepreneurs. In this backdrop, its Atlanta debut marks a step forward.
