The Spanish Luxury Fashion House LOEWE has announced the opening of its newest boutique in Atlanta. Located in Phipps Plaza, the store opened on April 18, is the first location for the brand in Georgia.
LOEWE was founded in Madrid, Spain, in 1846 and has since become one of the major luxury houses in the world. Shoppers will find an exquisite collection of women’s apparel, handbags, footwear, leather accessories, eyewear, and more at the new store.
Highlights
- LOEWE recently opened its first store in Georgia, at the Phipps Plaza in Atlanta.
- The store offers clothing, bags, shoes, wallets, sunglasses, and other women’s accessories to its customers.
- Designed following the CASA-LOEWE concept, the store features a vibrant mix of design elements along with works of art.
CASA LOEWE-Inspired Boutique Lures Shoppers
LOEWE has been around for 179 years and, in its present evolved state, positions itself as a house of craft and culture. The brand’s approach to fashion can be described as a blend of thoughtfulness and fun. Customers of the brand will find a rich and expressive presentation of the Spanish lifestyle along with exceptional leatherwork.
The 1,237-square-foot LOEWE store recently opened at the Mall Level #1, Phipps Plaza at 3500 Peachtree Rd NE in Atlanta. Inspired by the CASA LOEWE concept, the LOEWE products are showcased in a space that is tastefully decorated with art, craft, and design pieces.
Peach and Silver Ceramic tiles adorn the façade and interiors of the new store. The warmer textures of ceramic, brass, and turned iron blend seamlessly with glass, wood, and concrete surfaces in the store.
Combining timeless style with a modern edge, the design of the LOEWE store incorporates a selection of contemporary furniture. The shopping experience at the store will include being seated on Utrecht armchairs and looking at the products on signature iron martini tables and a tufted leather puffer bench. Three black-and-white reproductions of British textile artist John Allen’s Pink House Cumbria add to the character of the space.
Signifying the LOEWE’s commitment to craftsmanship and artistry, pieces from its global art collection have also been showcased at the store. Artworks such as The Thuringer (2021) by Caragh Thuring, the Belgian-born artist, can be seen at the store. The store also displays Pouch on a bent branch (2020) by the Irish basket maker Joe Hogan.
Simon, a real estate investment trust, has brought the new LOEWE store to Atlanta. The S&P 100 company owns premier shopping, dining, entertainment, and mixed-use destinations across North America, Europe, and Asia.
