Newspaper plans relocation to Midtown development.
Creative Loafing is relocating its offices to Atlantic Station, according to Fresh Loaf’s Thomas Wheatley.
Weinstock Realty and Development, What Now Atlanta’s real estate writers, brokered the lease.
The newspaper will relocate from its Northyards Boulevard location in November, the report notes.
The 11,600-square-foot space will allow for reader visitation on the second floor. Why Atlantic Station? Here’s its reasoning for relocating there:
…the result of months of searching and negotiations, will provide high visibility, easy access and plentiful parking, says Smith. Currently, CL’s offices are located in the historic Northyards Business Park, a former railroad warehouse and maintenance complex that was redeveloped in 2001 with the aid of $5 million in federal Empowerment Zone grants.
The office will also include a small-scale events space overlooking the commons that could host forums, exhibits and parties. Plans for the 1,000-square-foot lobby include partnering with Atlanta galleries to display works by local artists.
But hold on a second. Hasn’t CL poked fun at Atlantic Station in the past, awarding it the title of Best Overrated Thing About Atlanta in 2008? Yes, and we will continue to offer criticism where it’s due.
Sharry Smith, Creative Loafing’s editor, told Fresh Loaf the local newspaper will continue to cover news, sans change.
Our favorite one-liner from Smith? “And if we could help by adding one more local business in that space, why not?”
With out a doubt, this is a major win for Atlantic Station and it sure as hell beats Dunwoody.
Eh, good for AS and its image, not really going to get any of us to go there though.
@Caleb – The newspaper that moved to Dunwoody is profitable though! Something that can’t be said about many newspapers anymore…
@JT-You’re right, but it gets more people there on a daily basis (workers)
Big win for AS.
That other paper might as well be called the Dunwoody Journal-Constitution. After all, from reading it I can see that Atlanta is mearely a cesspool of crime, imorality, and dirt.
OK Atlantic Station, there might be hope for you yet. When a paper that regularly looks down its nose at you is moving its offices to your center, there might be something good happening.
Great tenant to have
@Caleb: You’re completely right: this will help both of their brands.