The team behind Hogansville steakhouse 404 Celsius is shuffling its concepts. In light of their plans to relocate 404 Celsius to Senoia, the team has a new concept in store for the space left at 100 East Main St. in Hogansville.
404 Level Up will take over the space in the historic Hogansville Train Depot, introducing a new setting much different from the elegant steakhouse experience that has occupied it since 404 Celsius opened its doors in fall of 2023. It will offer a casual atmosphere, meant to align with shifts that co-owner Jennifer McElroy has seen in the Hogansville region in recent years.
“The demographics in that area have changed in the past couple of years,” McElroy said. “It is becoming more popular for younger families and younger generations. With the growing market and a lot of different industries coming into that area for the workforce, we’ve decided to convert it into an arcade-sports bar vibe.”
Expect to see arcade games, jukeboxes, pool tables and crafted bar food at the new arcade bar, all rooted in affordable entertainment and fun.
“It will give the families and community something to do with more affordable food options, and our unique touch will still be there,” McElroy said.
It is slated to open later this fall, depending on approvals from the city.
In the meantime, the 404 team is looking to expand their brand as a whole. In addition to the relocation of 404 Celsius to Senoia, the team is looking to bring steakhouses to more cities and is analyzing options for expanding its forthcoming arcade bar concept, as well.
They also hope to bring another food truck online in 2026, supplementing one existing food truck they already operate.
