Mexican fast-food restaurant bringing concept back to Atlanta with new design elements.
Del Taco, a quick service Mexican restaurant that was unsuccessful in the Atlanta market in the ’90’s, has ambitious plans for 60 new Atlanta metro area locations, the company announced Wednesday.
The first of 60 planned locations opened in Snellville Feb. 15, at 1895 Scenic Highway, in the Presidential Markets Shopping Center, according to a press release.
The quick service Mexican restaurant is implementing a new restaurant design with a “contemporary color palette, interesting architectural elements, revamped interior and a salsa bar,” at its planned locations.
“For years, our fans have been asking us to return and we’re very excited to bring Del Taco back to Atlanta,” Paul Murphy, the CEO of Del Taco, said in the release.
“We have a legacy of well-established value. With our new look, we maintain our value heritage while adding emphasis to the quality, freshness and great care we put into our food preparation every day in all of our Del Taco restaurants.”
Lake Forest Calif.-based chain is set to open its second location in Kennesaw this April. Del Taco has more than 530 restaurants in 17 states.
Will the contemporary color palate hide the taste of their disgusting food? Not that it would matter to the average Atlantan who all seem to crave uninteresting garbage fare.