The Castleberry Hill neighborhood of Atlanta later this year will welcome Parlor, a “cocktail den.”
Alphonzo Cross, under his newly formed brand development company Quintessential, is behind the forthcoming concept.
Parlor, at 249 Peters Street, will specialize in “pre-Prohibition inspired cocktails” and small plates.
“Craft cocktails, great food, loungey house music mixed by local DJ’s, amazing design, and a chill atmosphere will all put a smile on my face and yours,” Cross said of Parlor in an Instagram post earlier this year.
Mixologist Mike Jones is creating the beverage program.
Chef Q Matissé is behind the menu.
Currently, in the permitting process with the City of Atlanta, the 800-square-foot spot could open sometime in July or August 2018. Walter Jordan of The Dogwood Restaurant Group is consulting with Cross on the permitting.
This isn’t Cross’ first rodeo and certainly won’t be his last.
The entrepreneur, alongside his sister Alison Cross, created The Boxcar Grocer concept in the same neighborhood.
The Boxcar Grocer shuttered in 2015 so the siblings could focus on expansion.
“My goal is to open a concept every year like Spike Lee or Ford Fry,” Cross said on Instagram.
“First, Parlor v1 in 2018 then The Cato Hotel AND Parlor v2 in 2019 then the Elephant & The Dandelion 6 months later then Carver & The Chesterfield in 2020.”
Cross also plans on relaunching The Boxcar Grocer, “a men’s haberdashery, and a nightclub no one has seen the likes of in Atlanta.”
All of these concepts would be housed under the Quintessential brand.
“This little 800 square foot space is just the beginning.”
This reads like a joke. These people are the problem with restaurants in this city. What qualifies this team to open 6 concepts in 3 years, besides a bunch of money?
Nothing at all. Esp if the first one failed
Why so bitter? Do you know these people personally to know if they will have a successful business or not? And what do you mean “qualifies”? Is there a test in Atlanta that qualifies you to open up a business? They can do as they please as long as they have the money and permits. The concepts might work, they might not, if you don’t like what they open up, its simple don’t go.
They opened a grocery that never sold beer. Pretty sure their parents owned the building. Hard to take it seriously. Don’t know them personally but do know plenty of people opening restaurants who have been in the industry and paid lots of dues. Everybody deserves a shot. But stay humble.