The Chicago-style restaurant concept, Portillo’s, is heading towards achieving another big milestone. The restaurant is bringing its famous hot dogs, Italian beef sandwiches, and chocolate cake to Kennesaw for the first time. The restaurant will mark the brand’s 100th location, making this moment all the more special.
Portillo’s Marks Georgia Debut and Milestone Location
For years, Portillo’s has spread its magic across different states with its unrivaled Chicago-style street food. Slowly and steadily, the restaurant has expanded its influence and is now ready to open its 100th location. The opening is also special because the restaurant is making its debut in Georgia.
Located at 790 Cobb Place Blvd NW in Town Center at Cobb, the location features the brand’s “Restaurant of the Future” design. Visitors can look forward to a splendid opening ceremony. Following this, they can check out the craveable menu items that have made Portillo’s a favorite across 10 states.
Kennesaw, the wait is finally over! Our Ribbon Cutting Ceremony is happening on November 18 and we’re throwing a Portillo’s-sized party 🎈
Be one of the first 200 guests get an exclusive Portillo’s Kennesaw hat (with purchase), get a scratch off for a chance to win Portillo’s… pic.twitter.com/yT78qSkRLa
— Portillo’s (@portilloshotdog) October 30, 2025
100th Location’s Restaurant of the Future Design
The new restaurant takes over a 6,250 square-foot space at a 1.2 million square-foot enclosed mall off of Barrett Parkway. It includes a dining room that can seat more than 125 guests and an outdoor patio that seats 40 additional guests. The location also features double drive-thru lanes, a grab-and-go retail area, pickup shelves, and a self-serve beverage area.
These features are all signature to the brand and make for a smooth customer experience. The location will feature them all in a more compact and efficient prototype.
Opening Day Events and Appearances
The restaurant in Kennesaw, Georgia, will open on November 18, 2025. The official ribbon-cutting ceremony of the brand’s 100th store will take place at 9:30 a.m. The brand’s VP of Restaurant Support, Michael Portillo, will attend the event. The event will also include a special check presentation to the brand’s charity partner, Cobb Schools Foundation.
Attendees can also look forward to several giveaways and entertainment throughout the ceremony. Aside from a prize wheel and scratch-off raffle, the first 200 guests will get an exclusive Portillo’s Kennesaw hat.
Guests are also invited to join the brand’s loyalty program, Portillo’s Perks. Through this, they can stay up-to-date with the brand’s information and offers and redeem delicious rewards. Customers who sign up will receive free French fries as a welcome reward.
