Atlanta’s Ponce City Market now hosts The BELT Hub, a reimagined urban bike shop bringing a fresh experience to the community hub. The BELT Hub offers e-bike rentals, retail, and repairs. This is not just any neighborhood bike shop; it is the reflection of the founders’ love for urban cycling.
Highlights
- The BELT Hub has opened its second store in Atlanta’s Ponce City Market.
- It offers e-bike rental and retail, along with repair and other services.
- Born from the founder’s love for urban cycling, the store is a full-service micromobility destination.
The BELT Hub is Now Open at Ponce City Market
Atlanta’s micromobility movement welcomes a new chapter at Ponce City Market. The BELT Hub has opened doors to a second location, adding a new experience to the community hub. This urban bike shop concept brings a twist to traditional bike shops, blending movement and mission.
Located inside The Trestle, the store is the new go-to destination for electric mobility and bike hospitality. Standing in the passageway that connects the Atlanta Beltline to the heart of Ponce City Market, it offers a chance to experience the neighborhood from a two-wheeled perspective.
Beyond a Neighborhood Bike Shop: Exploring Atlanta on Two Wheels
Holly and Monté Watson’s countless rides along the Atlanta Beltline inspired them to share that unique perspective with the community.
In 2024, they opened their West Midtown flagship location, joined the Beltline Business Venture program, and propelled their small business forward. Now, they offer high-quality e-bikes and expert repairs to the community, making e-mobility more accessible and safe.
“This isn’t your neighborhood bike shop, we’re redefining what a bike shop can be,” says Co-Founder Holly Watson. “At The BELT Hub, we blend movement with mission. We’re here to inspire freedom, health, and joy through electric mobility while anchoring the community at every turn.”
Open seven days a week, the store brings access to high-end electric bikes for rent or purchase. The bikes offered include brands like Magnum, Velotric, EBC, Lectric, and more. Visitors can rent e-bikes by the hour, day, or weekend, with helmets, locks, and on-the-ground support offered with each rental.
Experienced technicians provide light repairs and tune-ups, including bike washing, flat tire fixes, and brake adjustments. It also provides bike valet, long-term bike storage, and group rides. These curated group rides highlight Atlanta’s neighborhoods, food, and public art from a two-wheeled perspective.
One of the best parts about this opening is the location, which is Ponce City Market. This five-building, three-million-square-foot hub features a wonderful blend of local and world-class offerings. It has become an iconic destination for locals and visitors.
