Athletic Apparel Brand Coming to Vinings

A new lululemon store is in the works at Vinings Jubilee.

Libby Allnatt
Written By Libby Allnatt
National Editor
Photo: Official

An athletic apparel brand is working on a new store in Atlanta.

Lululemon is planned for a space in Vinings at Vinings Jubilee. The store will be located at 4300 Paces Ferry Road SE, according to lululemon’s website, which indicates the store is coming soon. Social media posts indicate that it is expected to open this summer.

Vinings Jubilee is a shopping center with restaurants, retail shops and more. Other tenants include the clothing boutique fab’rik, the coffee shop Read Shop by The Merchant, and restaurants like Bartaco, HOBNOB Neighborhood Tavern and Another Broken Egg Cafe.

Lululemon appears to be going into the 5,500-square-foot space formerly occupied by Banana Republic. This will be the brand’s 15th store in Georgia, joining existing lululemon locations at Perimeter Mall, Ponce City Market, Avalon, Mall of Georgia and more.

Lululemon is a Vancouver-based brand offering apparel and gear for running, yoga and other fitness activities. According to the company website, they operate more than 760 retail stores.

LinkedIn posts indicate that the company was recently hiring for several positions for the upcoming Vinings location, including a guest experience lead, a community specialist, an assistant manager of operations, a product operations lead and more.

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Libby Allnatt is the National Editor at What Now. She has been a journalist since graduating from Arizona State University's Walter Cronkite School of Journalism and Mass Communication, gathering experience in copy editing, writing and social media. With a passion for helping people find their new favorite places, Libby enjoys highlighting small businesses, trying new coffee shops and exploring a city's signature spots. Originally from Salt Lake City, she loves discovering all the Peach State has to offer.
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